Global Business Analytics Market

Present day corporates are forced to make crucial strategic and marketing decisions frequently owing to an increase in purchasing power, demand and stiff market competition due to the entry of multiple players. Business analytics software helps in interpretation and analysis of business data through persistent exploration and investigation of historical business performance to gain decisive insights about business planning.Organizations optimize their business operations and facilitates informed and strategic decision making with the help of the same.The outputs are generally used by managers, security personnel, financial analysts, and key decision makers of organizations.


The availability of sophisticated tools and techniques and the advancement in algorithm development has facilitated data analytics and business intelligence to grow like never before. Business Analytics, at the junction of business and technology, comprises finding innovative techniques to study and analyze data to comprehend customer preferences, behaviour and other useful business insights. Its aim is to acquire competitive advantage in the market scene by improving financial performance and decisions, strategic planning and achieving operational efficiency. Efficient and effective use of data analytics helps contribute in higher financial performance, better and faster decision making based on quantitative findings and has a higher chance to execute decisions as intended.

Market Dynamics

The major factors driving the Business Analytics market are the rising demand for improved productivity, increased demand for improved customer satisfaction, and gain insight from the regular data generated by the various business activities. Demand for social media analytics, a part of business analytics, is also rising significantly because of the growing popularity of social media marketing. High investment cost for implementation of BA solutions and reluctance in adoption of business analytics are the major restraints for the growth of this market. Effective data warehousing, which may be a challenge for small organizations to implement considering the high costs involvedare likely to hamper the market for business analytics software during the forecast period.

Market Segmentation

The global business analytics market has been fragmented on the basis of deployment, end-use industry, and application. On the basis of end-use industry, the business analytics market has been segregated into BFSI, government, manufacturing, IT and Telecom, retail, health care, capital markets, education, media, utilities, and others.In terms of deployment, the market has been divided into cloud and on premise. Based on application, the business analytics market has been segmented into supply chain analytics, workforce analytics, spatial analytics, behavioral analytics, marketing analytics, risk and credit analytics, pricing analytics, transportation analytics, and others.

Geographic Analysis

North America is projected to hold the largest share of the BA marketBecause of the technological advancements and early adoption of Business Analytics solutions in the region. The market in Asia-Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, main reasons for which are increasing technological adoption and huge Opportunities across verticals in the APAC countries, especially India, China, and Japan. Australia and New Zealand have also made significant leaps in the development and application of this technology.

Key players

Major players operating in the global business analytics market include SAS Institute Inc., Tableau Software, SAP SE, Oracle Corporation, Adobe Systems Incorporated, International Business Machines Corporation,, Qlik Technologies, Inc., Microsoft Corporation, Tibco Software, Fair Isaac Corporation, and JDA Software Group, Inc. Wipro and Accenture have gained prominence in the field due to their active involvement in the development of platforms for Analytics.

Report Contents:

> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe

> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastern Europe

> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on Market Segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market Dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage

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