Household Goods in Germany

During 2017 production of household goods in Germany continued on a slow and stable growth path. The industry benefitted from the expanding domestic market and enjoyed rising exports of sub-assemblies and final products. The domestic market further benefitted from the growing economy, accelerated growth in consumers disposable incomes, as well as particularly rising demand for leisure items such as toys and games. Meanwhile, exports were driven by expanding foreign economies, as well as intensi...

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Furniture, Jewellery and Related Articles, Musical Instruments, Pens, Lighters, Umbrellas and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Household Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
December 2018


Rising Uncertainty Brings Weakening Domestic Demand for Household Goods
Furniture To Drive Industrys Growth Thanks To Rising Construction and Automotive Industries
Industry To Invest More in Operational Facilities and New Technologies
Competitive Landscape
Competition Increases, Harming Micro-sized Segment the Most
Outsourcing Remains A Widespread Strategy Among Local Producers, Yet Technological Disruption Is Set To Change Companies Attitudes
Industry Overview
Chart 1 Turnover 2002-2022
Chart 2 Value Added 2012-2017, LCU million
Chart 3 Profit and Profit Margin 2012-2017
Chart 4 Turnover by Category 2012-2017, LCU million
Chart 5 Toys and Games Turnover 2002-2022
Chart 6 Furniture Turnover 2002-2022
Chart 7 Pens, Lighters, Umbrellas and Other Personal Items Turnover 2002-2022
Chart 8 Jewellery and Related Articles Turnover 2002-2022
Chart 9 Sports Goods Turnover 2002-2022
Chart 10 Absolute Growth by Category, LCU million
Cost Structure
Chart 11 Cost Structure 2012-2017, LCU million
Chart 12 Costs Structure
Chart 13 B2B Costs
Chart 14 Evolution of B2B Costs 2012-2017
Chart 15 Imports, Exports and Trade Balance 2012-2017, LCU million
Chart 16 Exports by Category 2012-2017
Chart 17 Exports by Country 2012-2017, LCU million
Chart 18 Imports by Category 2012-2017
Chart 19 Imports by Country 2012-2017, LCU million
Market Structure
Chart 20 Market Structure 2012-2017, LCU million
Chart 21 Market Structure by Category 2012-2017, LCU million
Chart 22 Market Structure by Buyer 2012-2017
Chart 23 Demand Structure
Chart 24 B2B Buyers
Chart 25 Evolution of B2B Buyers 2012-2017
Chart 26 Employment Statistics and Productivity 2012-2017
Chart 27 Number of Companies by Companys Size 2012-2017
Chart 28 Firmographics Distribution by Turnover 2012-2017, % of total Turnover
Chart 29 Industry Concentration 2012-2017, % share of Turnover
Chart 30 Top Companies Shares 2017, % of Turnover
Chart 31 Top 5 Companies Share Dynamics 2012-2017, % of Turnover
Chart 32 Turnover Performance by Company 2012-2017
Industry Context
Chart 33 Industry vs GDP Performance 2002-2022, % Y-O-Y growth
Chart 34 Household Goods vs Other Industries 2002-2022, LCU million
Chart 35 Industry Turnover by Region 2017, USD million
Chart 36 Household Goods in Western Europe 2002-2022, USD million

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