India OTT Video Services Market By Streaming Type (Live Vs. Video-on-Demand), Competition Forecast & Opportunities, 2017 - 2023

According to “India OTT Video Services Market By Streaming Type, Competition Forecast & Opportunities, 2017 - 2023” OTT video services market is projected to with a CAGR of more than 30% during the forecast period. Robust market growth is anticipated on account of rising adoption of smartphones, smart TVs and other handheld smart devices in the country. Moreover, increasing adoption of cloud computing, growing internet penetration and rising trend of Bring Your Own Device (BYOD) are anticipated to boost demand for OTT video services in the country over the next five years. Some of the other factors that are likely to positively influence the market are content localization, expansion of online companies into premium video content market and rising government efforts towards fighting piracy and tackling copyright infringement issues. Some of the major players operating in India OTT video services market are Google India Private Limited, Amazon Seller Services Private Limited, Star India Private Limited, Sony Pictures Networks India Private Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Netflix Entertainment Services India LLP, Viacom18 Media Private Limited, ALT Digital Media Entertainment Limited, and Eros International Media Limited, among others. “India OTT Video Services Market By Streaming Type, Competition Forecast & Opportunities, 2017 - 2023” discusses the following aspects of OTT video services market in India:

• OTT Video Services Market Size, Share & Forecast
• Segmental Analysis – By Streaming Type (Live Vs. Video-on-Demand)
• Competitive Analysis
• Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

• To gain an in-depth understanding of OTT video services market in India
• To identify the on-going trends and anticipated growth in the next five years
• To help industry consultants, OTT video service distributor, distributors and other stakeholders align their market-centric strategies
• To obtain research-based business decisions and add weight to presentations and marketing material
• To gain competitive knowledge of leading market players
• To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with OTT video service distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

1. OTT: An Introduction
2. Research Methodology
3. Global OTT Services Market Overview
4. India Media & Entertainment Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Segment
5. India OTT Video Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Streaming Type
5.2.2. By Region
5.2.3. By Company
5.3. India OTT Video Services Market Attractiveness Index
5.3.1. By Streaming Type
5.3.2. By Region
6. Voice of Customer
6.1. Top of Mind Brand Recall
6.2. Spontaneous Brand Recall
6.3. OTT Brand Usage Pattern
6.3.1. By Number of Application Downloads
6.3.2. By Number of Currently Used Applications
6.3.3. By Select OTT Brand (used individually or in pair)
6.3.4. By Select Brand Combinations
6.4. Most Preferred Genre on OTT Platform
6.5. Average Time Consumed Per Day
6.5.1. By Most Preferred Genre
6.5.2. By Select OTT Brand
6.6. Brand Positioning, By Preferred Genres and Content
6.7. Content Positioning, By Select Company
7. Market Dynamics
7.1. Drivers
7.2. Challenges
8. Market Trends & Developments
9. India OTT Video Services Business Model Analysis
10. India OTT Video Services Value Chain Analysis
11. India Economic Profile
12. Competitive Landscape
12.1. Company Profiles
12.1.1. Google India Private Limited
12.1.2. Amazon Seller Services Private Limited
12.1.3. Star India Private Limited
12.1.4. Sony Pictures Networks India Private Limited
12.1.5. Reliance Jio Infocomm Limited
12.1.6. Bharti Airtel Limited
12.1.7. Netflix Entertainment Services India LLP
12.1.8. Viacom18 Media Private Limited
12.1.9. ALT Digital Media Entertainment Limited
12.1.10. Eros International Media Limited
13. Strategic Recommendations


List Of Tables

Table 1: India Digital Advertising Expenditure Share, By Platform, By Value, 2015-2017
Table 2: India Digital Advertising Expenditure Share, By Vertical, By Value, 2015-2017
Table 3: India Internet Subscriber Base, By Segment, By Mode of Access, By Volume, 2016 & 2017 (Million)
Table 4: India Wireless Data Consumption, By Mobile Technology, By Data Type, 2014-2017 (Million GB)
Table 5: India Average Wireless Data Consumption/Active User/Month, By Mobile Technology, By Data Type, 2014-2017 (GB)
Table 6: India Wireless Data Revenue, By Mobile Technology, 2014-2017 (USD Million)
Table 7: India Internet Subscriber Base, By Segment, By Rural Vs. Urban, By Volume, 2017 (Million)
Table 8: India OTT Video Services Brand Ranking, By Monthly Active Users, By Downloads, By Average Time Spent, 2017
Table 9: OTT Brand Usage Pattern, By Select Brand Combinations, 2018 (Sample Size = 2186)
Table 10: Average Time Consumed Per Day (In Min), By Most Preferred Genre, 2018 (Sample Size = 2578)
Table 11: Brand Positioning, By Preferred Genres and Content, 2018
Table 12: India Net Active DTH Subscribers, 2013-2017 (Million)
Table 13: India Broadcasting & Cable Services, As of December 2017
Table 14: India Select OTT Platform Snapshot, By Parent Firm, By Revenue Model, By Launch Year, 2017


List Of Figures

Figure 1: Global Mobile Subscriptions, 2016, 2017 & 2023F (Million)
Figure 2: Global Mobile Traffic CAGR, By Application Category, 2017-2023F (%)
Figure 3: Global OTT Services Market Share, By Content Type, By Value, 2017
Figure 4: India Media & Entertainment Market Size, By Value (USD Billion), Y-o-Y Growth (%), 2013–2023F
Figure 5: India Media & Entertainment Market Absolute Opportunity, By Value, 2013–2023F (USD Billion)
Figure 6: India Media & Entertainment Market Size, By Revenue Type, By Value, 2017 & 2020F (USD Billion)
Figure 7: India Digital Advertising Expenditure, 2015–2018E (USD Million)
Figure 8: India Media & Entertainment Market Share, By Segment, By Value, 2017 & 2020F (USD Billion)
Figure 9: India OTT Video Services Market Size, By Value (USD Million), Y-o-Y Growth (%), 2017–2023F
Figure 10: India OTT Video Services Market Share, By Streaming Type, By Value, 2017 & 2023F
Figure 11: India Mobile Data Consumption Share, By Type of Usage, 2017 & 2021F
Figure 12: India OTT Video Services Market Share, By Region, By Value, 2017 & 2023F
Figure 13: India OTT Video Services Market Share, By Region, By Value, 2017–2023F
Figure 14: India OTT Video Services Market Attractiveness Index, By Streaming Type, By Value, 2018E-2023F
Figure 15: India OTT Video Services Market Attractiveness Index, By Region, By Value, 2018E-2023F
Figure 16: Top of Mind (TOM) Brand Recall, By Select Brand (Including YouTube), 2018 (Sample Size = 2578)
Figure 17: Top of Mind (TOM) Brand Recall, By Select Brand (Excluding YouTube), 2018 (Sample Size = 763)
Figure 18: Spontaneous Brand Recall, By Select Brand, 2018 (Sample Size = 2578)
Figure 19: OTT Brand Usage Pattern, By Number of Application Downloads, 2018 (Sample Size = 2578)
Figure 20: OTT Brand Usage Pattern, By Number of Currently Used Applications, 2018 (Sample Size = 2578)
Figure 21: OTT Brand Usage Pattern, By Select OTT Brand (used individually or in pair), 2018 (Sample Size = 2578)
Figure 22: Most Preferred Genre on OTT Platform, 2018 (Sample Size = 2578)
Figure 23: Average Time Consumed Per Day (In Min), By Select OTT Brand, 2018 (Sample Size = 2578)
Figure 24: India Smartphone User Base (Million), Smartphone Penetration (%), 2015-2021F
Figure 25: India Active Pay DTH Subscribers Share, By Company, 2017
Figure 26: India Linear TV Value Chain
Figure 27: India OTT Video Services Value Chain


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