India Direct-To-Home (DTH) Market By Resolution Type (Standard Definition, High Definition & Others), By Subscription Type (Basic, Premium & Others), By End User (Residential, Commercial & On-Vehicle), Competition Forecast & Opportunities, 2013-2023

According to “India Direct-To-Home (DTH) Market By Resolution Type, By Subscription Type, By End User, Competition Forecast & Opportunities, 2013-2023” Direct-To-Home (DTH) market is projected to exhibit a CAGR of around 10% during through 2023, on the back of increasing government efforts towards encouraging the adoption of set-top box services across the country. Moreover, ease of bill payment through online payment systems, growing penetration of DTH across the rural parts of the country and increasing emergence of technologically advanced televisions are expected to positively influence the Direct-To-Home (DTH) market in India over the coming years. Market growth is also anticipated to be driven by increasing number of partnerships between DTH operators and OTT providers over the course of next five years. There are six major players operating in India Direct-To-Home (DTH) market, which include Tata Sky Ltd., Dish TV India Limited, Bharti Airtel Limited, Sun Direct TV Private Limited, Reliance Communications Limited and Doordarshan. “India Direct-To-Home (DTH) Market By Resolution Type, By Subscription Type, By End User, Competition Forecast & Opportunities, 2013-2023” discusses the following aspects of DTH market in India:

• DTH Market Size, Share & Forecast
• Segmental Analysis – By Resolution Type (Standard Definition, High Definition & Others), By Subscription Type (Basic, Premium & Others), By End User (Residential, Commercial & On-Vehicle)
• Competitive Analysis
• Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

• To gain an in-depth understanding of DTH market in India
• To identify the on-going trends and anticipated growth in the next five years
• To help industry consultants, DTH distributor, distributors and other stakeholders align their market-centric strategies
• To obtain research-based business decisions and add weight to presentations and marketing material
• To gain competitive knowledge of leading market players
• To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with DTH distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

1. Product Overview
2. Research Methodology
3. Analyst View
4. Voice of Customer
4.1. Sample Distribution
4.2. Awareness of DTH Services
4.3. Preferred DTH Service Provider
4.4. Brand Recall
4.5. Satisfaction Level of Current DTH Service Provider
4.6. Awareness of DTH Service Provider
4.7. DTH Services Used
4.8. Satisfaction Level of Current DTH Service Provider
4.9. Switch to Other DTH Service Provider
4.10. Reason for Switch
4.11. Number of Set Top Boxes Used
4.12. Type of Resolution of Set Top Box
4.13. Deployment of Subscription Package
4.14. Average Time Spent on Watching TV
4.15. Preferred Genre of Set Top Box
4.16. Ranking of Top Content Watched on Regular Basis
4.17. Deployment of OTT Applications
4.18. Willingness to Pay Extra Subscription Fees on Availability of OTT Apps on STBs
4.19. Switch from DTH to OTT on Depletion of Subscription Charges
5. Global Direct-To-Home (DTH) Market Overview
6. India Direct-To-Home (DTH) Market Landscape
7. India Direct-To-Home (DTH) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Number of Subscribers
7.2. Market Share & Forecast
7.2.1. ARPU
7.2.2. By Resolution Type (Standard Definition, High Definition and Others (Ultra HD, 4K, etc.))
7.2.3. By Subscription Type (Basic, Premium and Others (Ultra-Premium, etc.)
7.2.4. By End User (Residential, Commercial and On-Vehicle)
7.2.5. By Region (North, South, East and West)
7.2.6. By Company
8. India Direct-To-Home (DTH) Market Attractiveness
8.1. By Resolution
8.2. By Subscription Type
8.3. By End User
8.4. By Region
9. India Free Dish vs Subscription Based Dish
10. India Residential Direct-To-Home (DTH) Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Subscription Type
10.2.2. By Region
11. India Commercial Direct-To-Home (DTH) Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Subscription Type
11.2.2. By Region
12. India On-Vehicle Direct-To-Home (DTH) Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Subscription Type
12.2.2. By Region
13. Market Dynamics
13.1. Impact Analysis
13.2. Drivers
13.3. Challenges
14. Market Trends & Developments
15. Policy & Regulatory Landscape
16. India Economic Profile
17. India DTH Market Product Benchmarking
18. Competitive Landscape
18.1. Competitive Benchmarking
18.2. Company Profiles
18.2.1. Tata Sky Ltd.
18.2.2. Dish TV India Limited
18.2.3. Bharti Airtel Limited
18.2.4. Sun Direct TV Private Limited
18.2.5. Reliance Communications Limited
18.2.6. Doordarshan
19. Strategic Recommendations


List Of Figures

Figure 1: By Age Group (N=2500), 2018
Figure 2: By Occupation (N=2500), 2018
Figure 3: By Educational Qualification (N=2500), 2018
Figure 4: By Gender (N=2500), 2018
Figure 5: By Awareness of DTH Services (N=2500), 2018
Figure 6: Preferred DTH Service Provider (N=2500), 2018
Figure 7: By Education (N=2500), 2018
Figure 8: By Brand Recall (N=2500), 2018
Figure 9: By Satisfaction Level of Current DTH Service Provider (Rating Scale: 1= Extremely Dissatisfied; 2= Somewhat Dissatisfied; 3= Neutral; 4= Somewhat Satisfied; 5= Extremely Satisfied), (N=2500), 2018
Figure 10: By Awareness of DTH Service Provider (N=2500), 2018
Figure 11: By Region, 2018
Figure 12: By DTH Services Used (N=2500), 2018
Figure 13: By Satisfaction Level of Current DTH Service Provider (Rating Scale: 1= Extremely Dissatisfied; 2= Somewhat Dissatisfied; 3= Neutral; 4= Somewhat Satisfied; 5= Extremely Satisfied) (N=550), 2018
Figure 14: Switch to Other DTH Service Provider (N=975), 2018
Figure 15: Reason for Switch (N=975), 2018
Figure 16: By Number of Set Top Boxes Used (N=2500), 2018
Figure 17: By Occupation (N=1450), 2018
Figure 18: By Number of Set-Top Boxes Used (N=1625), 2018
Figure 19: By Type of Resolution of Set Top Box (N=2500), 2018
Figure 20: By Number of Set-Top Boxes Used (N=1750), 2018
Figure 21: By Deployment of Subscription Package (N=2500), 2018
Figure 22: By Average Time Spent on Watching TV (N=2500), 2018
Figure 23: By Occupation (N=900), 2018
Figure 24: Preferred Genre of Set Top Box (N=2500), 2018
Figure 25: By Age Group (N=2250), 2018
Figure 26: By Ranking of Top Content Watched on Regular Basis (N=2500), 2018
Figure 27: By Deployment of OTT Applications (N=2500), 2018
Figure 28: By Age Group (N=950), 2018
Figure 29: Willingness to Pay Extra Subscription Fees on Availability of OTT Apps on STBs (N=950), 2018
Figure 30: Switch from DTH to OTT on Depletion
of Subscription Charges (N=950), 2018
Figure 31: India Direct-To-Home (DTH) Market Size, By Value, 2013-2023F (USD Million)
Figure 32: India Television Market Size, By Volume, 2013-2017 (Million Units)
Figure 33: India Television Market Size, By Volume 2018E-2023F (Million Units)
Figure 34: India Population, 2013-2017 (Million)
Figure 35: India Population, 2018E-2023F (Million)
Figure 36: India Total Number of Private Satellite Channels Registered with Ministry of Information & Broadcasting, 2013-2017 (Units)
Figure 37: India Total Number of Pay TV Channels (Units)
Figure 38: India Media and Entertainment Market Size, 2013-2017 (USD Billion)
Figure 39: India Media and Entertainment Market Size, 2018E-2023F (USD Billion)
Figure 40: India Total Number of Registered Direct-To-Home (DTH) Subscribers, 2013-2017 (Million Units)
Figure 41: India Total Number of Registered Direct-To-Home (DTH) Subscribers, 2018E-2023F (Million Units)
Figure 42: India Direct-To-Home (DTH) Market ARPU, 2013-2017 (USD)
Figure 43: India Direct-To-Home (DTH) Market ARPU, 2018E-2023F (USD)
Figure 44: India Direct-To-Home (DTH) Market Share, By Resolution Type, By Value, 2013-2023F
Figure 45: India Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2023F
Figure 46: India Direct-To-Home (DTH) Market Share, By End User, By Value, 2013-2023F
Figure 47: India Direct-To-Home (DTH) Market Share, By Region, By Value, 2013–2023F
Figure 48: India Direct-To-Home (DTH) Market Share, By Company, By Value, 2017 & 2023F
Figure 49: India Direct-To-Home (DTH) Market Attractiveness Index, By Resolution Type, By Value, 2018E-2023F
Figure 50: India Direct-To-Home (DTH) Market Attractiveness Index, By Subscription Type, By Value,
2018E-2023F
Figure 51: India Direct-To-Home (DTH) Market Attractiveness Index, By End User, By Value, 2018E-2023F
Figure 52: India Direct-To-Home (DTH) Market Attractiveness Index, By Region, By Value, 2018E-2023F
Figure 53: India Residential Direct-To-Home (DTH) Market Size, By Value, 2013-2017 (USD Million)
Figure 54: India Residential Direct-To-Home (DTH) Market Size, By Value, 2018E-2023F (USD Million)
Figure 55: India Residential Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2023F
Figure 56: India Residential Direct-To-Home (DTH) Market Share, By Region, By Value, 2013-2023F
Figure 57: India Commercial Direct-To-Home (DTH) Market Size, By Value, 2013-2017 (USD Million)
Figure 58: India Commercial Direct-To-Home (DTH) Market Size, By Value, 2018E-2023F (USD Million)
Figure 59: India Commercial Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2023F
Figure 60: India Commercial Direct-To-Home (DTH) Market Share, By Region, By Value, 2013-2023F
Figure 61: India On-Vehicle Direct-To-Home (DTH) Market Size, By Value, 2013-2018E (USD Million)
Figure 62: India On-Vehicle Direct-To-Home (DTH) Market Share, By Subscription Type, By Value, 2013-2018E
Figure 63: India On-Vehicle Direct-To-Home (DTH) Market Share, By Region, By Value, 2013-2018E


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