McDonald’s Corp in Consumer Foodservice (World)

McDonald’s Corp is the largest restaurant company in the world, with a significant presence in every major world region. Challenged by changing consumer preferences, poor quality perception in key markets, and an evolving competitive landscape, McDonald’s has employed a turnaround strategy that has begun to show positive results. Now, the brand hopes that technology and modernisation will drive traffic and build the much-needed loyalty McDonald’s needs to remain relevant in the years to come.

Euromonitor International’s McDonald’s Corp in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

McDonald’s Corp in Consumer Foodservice (World)
Euromonitor International
May 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Recommendations


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