Repositioning Indulgence to Remain Relevant in the Healthy Snacking Era

In order to remain relevant in a fast-changing (healthy) snacking market, confectionery players can redefine their indulgence strategy around the backlash against sugar, as well as changing lifestyles and a new approach to personal wellbeing. To change the downwards growth trajectory, confectionery players can place greater emphasis on mental wellbeing, premium indulgence and a less but better approach a value-driven strategy which has proven successful in coffee.

Euromonitor Internationals Repositioning Indulgence to Remain Relevant in the Healthy Snacking Era global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Repositioning Indulgence to Remain Relevant in the Healthy Snacking Era
Euromonitor International
October 2017
Introduction
The New Snacking Environment in Food
REPOSITIONING INDULGENCE TO COMPETE WITH HEALTHY FOODS
Food for Thought

Repositioning Indulgence to Remain Relevant in the Healthy Snacking Era

In order to remain relevant in a fast-changing (healthy) snacking market, confectionery players can redefine their indulgence strategy around the backlash against sugar, as well as changing lifestyles and a

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