Svenska McDonalds AB in Consumer Foodservice (Sweden)

Svenska McDonalds did not expand its outlet network in Sweden during 2016 and already suffers from saturation. However, the company will continue to expand slightly through franchising, but primarily focus on strengthening the somewhat poor McDonalds brand image with healthier menu alternatives and a gourmet selection.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SVENSKA MCDONALDS AB IN CONSUMER FOODSERVICE (SWEDEN)
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Svenska McDonalds AB: Key Facts
Summary 2 Svenska McDonalds AB: Operational Indicators
Suppliers
Competitive Positioning
Summary 3 Svenska McDonalds AB (including franchisees): Competitive Position 2016













Svenska McDonalds AB in Consumer Foodservice (Sweden)

Svenska McDonalds did not expand its outlet network in Sweden during 2016 and already suffers from saturation. However, the company will continue to expand slightly through franchising, but primarily focus

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