McDonalds Srl in Consumer Foodservice (Italy)

In 2016, after introducing ordering kiosks, McDonalds introduced table service. According to the company, establishing ordering kiosks was a necessary step before implementing full app ordering directly from customers phones. In fact, Italian consumers are not yet ready to abandon the counter completely, and this is something that will be done in the future, so that in-store personnel can focus on table service only.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International
May 2017


Strategic Direction
Key Facts
Summary 1 McDonalds Srl: Key Facts
Summary 2 McDonalds Srl: Operational Indicators
Competitive Positioning
Summary 3 McDonalds Srl: Competitive Position 2016

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