McDonalds Deutschland Inc in Consumer Foodservice (Germany)

McDonalds Deutschland will continue to work to improve its performance following several weak years around the middle of the review period. Apart from the gradual remodelling of its outlets according to the Restaurant der Zukunft (restaurant of the future) format, the company is focusing on mass customisation concepts, for example in the form of customised burgers as well as different options for ordering and payment.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MCDONALDS DEUTSCHLAND INC IN CONSUMER FOODSERVICE (GERMANY)
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 McDonalds Deutschland Inc: Key Facts
Summary 2 McDonalds Deutschland Inc: Operational Indicators
Suppliers
Competitive Positioning
Summary 3 McDonalds Deutschland Inc: Competitive Position 2016













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