McDonalds China Development Co Ltd in Consumer Foodservice (China)

McDonalds China will continue to carry out more marketing, promotional and PR activities that are designed to promote the McDonalds brand image and differentiate the company from its competitors. These activities will focus on value, food taste, menu choice, nutrition, convenience and the customer experience to woo local customers. In addition, the company will continually endeavour to improve its social responsibility and environmental practices to achieve long-term sustainability, which bene...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MCDONALDS CHINA DEVELOPMENT CO LTD IN CONSUMER FOODSERVICE (CHINA)
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 McDonalds China Development Co Ltd: Key Facts
Suppliers
Competitive Positioning
Summary 2 McDonalds China Development Co Ltd: Competitive Position 2016













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