Fast Food in China

Consumers, particularly young consumers, changing attitude towards fast food resulted in decelerating growth for the channel in 2016, compared with 2015. It was perceived to be trendier, especially among young consumers, to meet and hang out at specialist coffee shops than in fast food outlets. To attract these young consumers, McDonalds, for instance, has launched Create Your Taste campaign, so that customers can DIY or customise their own unique burger. Dicos has advocated Shushi, which mea...

Euromonitor Internationals Fast Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
FAST FOOD IN CHINA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2011-2016
Table 2 Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 3 Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 4 Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 5 Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2011-2016
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2011-2016
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2011-2016
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2011-2016
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2011-2016
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2011-2016
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2012-2016
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2013-2016
Table 15 Forecast Fast Food by Category: Units/Outlets 2016-2021
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2016-2021
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2016-2021
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2016-2021
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2016-2021
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2016-2021
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2016-2021
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2016-2021
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2016-2021
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2016-2021
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2016-2021
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2016-2021
McDonalds China Development Co Ltd in Consumer Foodservice (china)
Strategic Direction
Key Facts
Summary 1 McDonalds China Development Co Ltd: Key Facts
Suppliers
Competitive Positioning
Summary 2 McDonalds China Development Co Ltd: Competitive Position 2016
Ting Hsin International Group in Consumer Foodservice (china)
Strategic Direction
Key Facts
Summary 3 Ting Hsin International Group: Key Facts
Suppliers
Competitive Positioning
Summary 4 Ting Hsin International Group: Competitive Position 2016
Yum! Restaurants China Co Ltd in Consumer Foodservice (china)
Strategic Direction
Key Facts
Summary 5 Yum! Restaurants China Co Ltd: Key Facts
Summary 6 Yum! Restaurants China Co Ltd: Operational Indicators
Suppliers
Competitive Positioning
Summary 7 Yum! Restaurants China Co Ltd: Competitive Position 2016
Executive Summary
Growth Pace Decelerates Yet Remains Strong
Convenience and Lifestyle Consumption Are the Major Growth Engines
Chained Multinational Players Remain the Market Leaders
Independent Foodservice Operators Have the Majority Share of the Market Though Grow at A Slower Pace
Consumer Foodservice Will Continue To Post Modest Growth in the Forecast Period
Key Trends and Developments
Foodservice Seeks New Growth Engines in Various Ways
the Advent of New Players Spices Up the Market
the Convenience Trend Drives Robust Growth in 100% Home DELIVERY/TAKEAWAY As Well As the Increasingly Popular Mobile Payment Method
the Bittersweet Impact of Third Party Online Ordering/delivery on Consumer Foodservice
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2011-2016
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2016
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2016
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2016
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2016
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2011-2016
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2016
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2016
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2016
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021
Sources
Summary 8 Research Sources













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