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Non-Alcoholic Beverages at the Bottom of the Pyramid

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The bottom of the pyramid (BOP) consists of the worlds lowest-income consumers. Collectively, this often-neglected group controls considerable spending power and is an essential group to understand for those looking to do business at a global level. While the BOP exists in all regions, the key area to consider is Asia Pacific, especially China and India.

Euromonitor Internationals Non-Alcoholic Beverages at the Bottom of the Pyramid global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Non-Alcoholic Beverages at the Bottom of the Pyramid
Euromonitor International
September 2017
Introduction
The Bottom of the Pyramid
Beverage Purchase Habits
Challenges at the BOP

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Reports Details

Published Date : Sep 2017
No. of Pages :53
Country :World
Category :Food and Beverages
Publisher :Euromonitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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