Competitor Profile: Paytm

Competitor Profile: Paytm



Paytm is the leading alternative payment solution in India. Owned by One97 Communications, it initially began its operations as a prepaid mobile and direct-to-home (DTH) recharge platform in India in 2010. Four years later, the company launched Paytm Wallet, which can now be used for both online and in-store payments. Funds can be loaded onto the wallet via online banking, debit cards, and credit cards.

The wallet, initially used only on Paytms own online marketplace for e-commerce and bill payments, is now widely accepted at a number of other online merchant websites/apps. Paytm dominates the Indian mobile wallet market and accounted for an 11.7% share of the countrys total e-commerce transaction value in 2019, according to 2019 Banking & Payments Survey. In addition to online payments, Paytm is used for day-to-day offline transactions and is accepted across all merchant types, ranging from local grocery stores and street vendors to large retail brands such as Big Bazaar, Pantaloons, and Lifestyle.

In addition to payments for purchases, the wallet can be used for peer-to-peer (P2P) money transfers. In November 2017, Paytm integrated the BHIM Unified Payments Interface (UPI) into its platform, enabling users to send and receive money between two bank accounts directly from their mobile phones. In January 2017, Paytm received approval from the central bank to launch as a payments bank, offering commercial banking services such as saving accounts, debit cards, and online banking.

The report provides information and insights into alternative payment solution Paytm, including -
- Detailed insight into its business and geographical presence
- Comprehensive coverage of its products and services
- Comparative assessment with key alternative payment solutions
- Information on its revenue model
- The companys important events and milestones

Scope

- In August 2010, Paytm was launched as online marketplace by One97 Communications.
- In July 2015, Paytm introduced P2P money transfers, allowing users to transfer money to anyone using their Paytm Wallet.
- In January 2017, Paytm received approval from the central bank to launch as a payments bank.
- In May 2019, Paytm launched Paytm First Card, a credit card offering 1% cashback on all transactions for customers.

Reasons to buy

- Gain insights into Paytms business operations and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.

Overview
Historic Milestones
Benchmarking
Revenue Model
Factors Behind Success
Strategy
Products & Services
Significant Events
Supporting Merchants
Supporting Service Providers
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