The Apple Card increases the pressure in the payments market, but operators can compete on privacy and trust

Apple’s shift into the payments space is bad news for operators with existing mobile payment solutions; its focus on privacy shows how it is differentiating from Facebook and Google.

Apple’s announcement of Apple Card and its further movement into the payments space shows how this area is growing in importance for digital companies. However, mobile operators will now face challenges due to the entrance of this high-profile competitor with the resources and desire to heavily promote its new offering. This comment examines what the launch of Apple Card means for existing mobile money propositions, how the launch further underlines Apple’s emphasis on privacy as a differentiator and how operators compare with the big tech player.

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India Credit Card Market, By Type (General Purpose & Private Label), By Service Providing Company (Visa; Mastercard; Rupay; & Others), By Credit Score (300 – 500, 501 – 700, 701 – 850 and Above 851), By Credit Limit (Upto 25 K; 25-50K; 51k-2L; & 2-5L), By Card Type (Base, Signature and Platinum), By Benefits (Cashback; & Voucher), By Region (West; South; North; & East), Competition, Forecast & Opportunities, 2025

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