Consumer and Market Insights: Haircare in Austria

Summary

The Austrian Haircare market is forecast to witness higher value growth during 2015-2020, compared to during 2010-2015 supported by, large consumer base of mid-lifers and high disposable income of Austrians. The market is led by the Shampoo category, while the Salon Haircare category is expected to register fastest value growth during 2015-2020. The Hair Colorants category is expected to witness maximum share growth during the same period. Henkel Ag and Co. Kgaa and LOreal S.A. are among leading market players in the Austrian Haircare market.

Key Findings

- The Haircare market in Austria is forecast to grow at a CAGR of 2.2% during 2015-2020 in value terms
- The Salon Haircare category is forecast to register fastest value growth among all categories during 2015-2020
- L`Oreal is the leading brand in the Perms and Relaxers and Conditioners categories
- Flip/Snap Top is the commonly used closure type in the Austrian Haircare market


Synopsis

Consumer and Market Insights report on the Haircare market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Tub, Aerosol and Bag/Sachet

ReasonsToBuy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Austrian Haircare market
- Impact of exchange rate fluctuations on the Austrian Haircare market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austrian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Austrian Haircare market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category.
- Penetration of private label by category in the AustrianHaircare market
- Private label growth (in value terms) compared to brands

Packaging
- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

List Of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List Of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels, overall Haircare market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by value), 2015Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020

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