The Baby Food Sector in the Philippines, 2019

The Baby Food Sector in the Philippines, 2019

Summary

"The Baby Food Sector in the Philippines, 2019", is an analytical report by They which provides extensive and highly detailed current and future market trends in the Philippines market.

The number of babies and infants aged 0-3 has fallen by 6.5% since 2012, but still remained at the high level of almost five million in 2018. While the majority of the population cannot afford commercially prepared baby food, with traditional weaning foods largely used instead. The sector rose by 14.4% in value during 2012-2018, to 54.6 billion (US$1 billion). This is equivalent to a fall of 4% in real terms. Nestl (including Wyeth) and Mead Johnson manufacture baby milks in the Philippines, mostly using imported raw materials. As a result, imports are relatively low. Milks are by far the largest category, accounting for 87.6% of value sales in 2018, compared with 88.3% in 2012. The share of cereals has risen from 11.5% in 2012 to 12%, while the share of wet meals and other baby foods has remained tiny, at only around 0.3%.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Consumption per baby aged 0-3 years increased by only 5%, reaching 12.5kg in 2018, while overall volume sales experienced a 2% decline.
- The share of cereals has risen from 11.5% in 2012 to 12%, while the share of wet meals and other baby foods has remained tiny, at only around 0.3%.
- Demand for meals and finger foods are largely confined to a small proportion of the middle class.
- In 2017, exports of milks & cereals were valued at US$57 million, equivalent to 18,315 tons. The major destination for milks was Malaysia. Imports and exports of other baby food are negligible.
- Multinationals dominate the market. In 2018, Nestl (including Wyeth) and Mead Johnson together accounted for 87.5% of value sales, as a result of their strength in the milks category.
- The baby food market is forecast to grow by 38% from 2018 to 2024, to reach a retail value of 75.6 billion. This will be fueled by an increase in per capita consumption, due to higher living standards and disposable income.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
Birth: Live Births by Region
Births: Measures to Restrict the Birth Rate
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Sector Overview
Sector Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Meals
Other Baby Food
Production and trade
Production
Imports
Exports
Company profiles
Nestl Philippines Inc.
Mead Johnson Nutrition (Philippines) Inc.
Abbott Philippines
Other Manufacturers
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix

List Of Tables

Table 1: Birth & Population Trends, 2008-2018
Table 2: Live Births by Region, 2013, 2014 & 2016
Table 3: Average Incomes by Income Group, 2017
Table 4: Live Births by Age of Mother, 2012, 2014 & 2016
Table 5: Women In the Labour Force, by Age Group, 2014, 2016 & 2018
Table 6: Breastfeeding and Use of Bottle Rates, 2013 & 2017
Table 7: Breastfeeding and Use of Bottle Rates, 2017
Table 8: Exclusive Breastfeeding Rates by Age of Baby, %, 2008
Table 9: Breastfeeding Incidence by Socio-Demographic Factors, 2003, 2008 & 2013
Table 10: Breastfeeding Practices by Region, 2011 & 2015
Table 11: Breastfeeding Characteristics, 2011
Table 12: Mean Duration of Breastfeeding, 2011-2015
Table 13: Median Duration of Breastfeeding by Socio-Demographic Factor, 2008 & 2013
Table 14: Sector Size, 2018, & Growth Rates, 2012-2018
Table 15: Baby Food: Manufacturer Shares, Value, %, 2011-2018
Table 16: Baby Food: Manufacturer Shares %, 2018
Table 17: Baby Milks: Category Size, 2018
Table 18: Baby Milks: Category Growth, % 2012-2018
Table 19: Baby Milks: Brand Price Positioning Analysis, 2018
Table 20: Baby Milks: Brand Price Positioning Analysis, 2018 (Contd.,)
Table 21: Baby Milks: Facings Allocation by Type of Packaging, 2018
Table 22: Baby Milks: Facings Allocation by Pack Size, 2018
Table 23: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2018
Table 24: Baby Cereals & Dry Meals: Category Size, 2018
Table 25: Baby Cereals & Dry Meals: Category Growth, % 2012-2018
Table 26: Baby Cereals: Facings Allocation by Pack Size, 2018
Table 27: Baby Cereals & Dry Meals: Price Positioning, 2018
Table 28: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2012-2018
Table 29: Baby Meals: Category Size, 2018
Table 30: Baby Meals: Category Growth, % 2012-2018
Table 31: Wet Meals: Price Positioning, 2018
Table 32: Other Baby Food: Category Size, 2018
Table 33: Other Baby Food: Category Growth, % 2012-2018
Table 34: Other Baby Foods: Price Positioning, 2018
Table 35: Baby Food: Trends in Sales by Outlet Type, % Value, 2012-2018
Table 36: Baby Food: Sales by Category & Outlet Type, % Value, 2018
Table 37: Economic Indicators, 2012-2018
Table 38: Key Macro-Economic Forecasts, 2018-2024
Table 39: Birth & Population Projections, 2012-2024
Table 40: Baby Food: Category Growth, 2018-2024
Table 41: Baby Population, Number of Babies (000), 2008-2024
Table 42: Baby Food: Market Value, Current Prices, 2012-2018
Table 43: Baby Food: Market Value, Constant Prices, 2012-2018
Table 44: Baby Food: Market Value, US$ Million, 2012-2018
Table 45: Baby Food: Market Volume, Tons, 2012-2018
Table 46: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018
Table 47: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018
Table 48: Baby Food: Market Value, US$ Million, 2012-2018
Table 49: Baby Food: Market Volume, Tons, 2012-2018
Table 50: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018
Table 51: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018
Table 52: Baby Food: Per Capita Expenditure, US$ Dollars, 2012-2018
Table 53: Baby Food: Per Capita Consumption, Grams, 2012-2018
Table 54: Baby Milks: Category Trends, 2012-2018
Table 55: Baby Milks: Sector Segmentation, Value & Volume, 2012-2018
Table 56: Baby Milk Brand Price Analysis, 2018
Table 57: Baby Milk Brand Price Analysis, 2018 (Contd.)
Table 58: Baby Cereals & Dry Meals: Category Trends, 2012-2018
Table 59: Baby Meals: Sector Trends, 2012-2018
Table 60: Other Baby Food: Sector Trends, 2012-2018
Table 61: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2012-2017
Table 62: Imports of Other Baby Food by Type, Value & Volume, 2012-2017
Table 63: Imports of Other Baby Food by Country of Origin, Value, 2012-2017
Table 64: Exports of Milks & Cereals by Country of Destination, Value & Volume, 2015-2017
Table 65: Baby Food: Market Value Forecasts, Current Prices, 2018-2024
Table 66: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024
Table 67: Baby Food: Market Value Forecasts, US$ Million, 2018-2024
Table 68: Baby Food: Market Volume Forecasts, Tons, 2018-2024
Table 69: Baby Food: Per Capita Expenditure, Current Prices, 2018-2024
Table 70: Baby Food: Per Capita Expenditure, Constant Prices, 2018-2024
Table 71: Baby Food: Per Capita Expenditure, US$ Dollars, 2018-2023
Table 72: Baby Food: Per Capita Consumption, Grams, 2018-2024
Table 73: Facings Allocation by Product Type

List Of Figures

Figure 1: Baby Food: Sector Size, 2012-2018
Figure 2: Baby Food: Per Capita, 2012-2018
Figure 3: Baby Food: Sector Segmentation, 2018
Figure 4: Baby Food: Manufacturer Shares, Value, 2018
Figure 5: Baby Food: Manufacturer Shares, Value %, 2018
Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018
Figure 7: Baby Food: Manufacturer Shares by Sector, % Value, 2018
Figure 8: Baby Milks: Category Trends, 2012-2018
Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018
Figure 10: Baby Milks: Segmentation, Value and Volume, 2012-2018
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2012-2018
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2012-2018
Figure 13: Baby Meals: Category Trends, 2012-2018
Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018
Figure 15: Other Baby Food: Category Trends, 2012-2018
Figure 16: Other Baby Food Per Capita Expenditure & Consumption, 2012-2018
Figure 17: Baby Food: Sector Size, 2018-2024
Figure 18: Baby Food: Per Capita, 2018-2024
Figure 19: Baby Food: Sector Segmentation, 2024

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