Surface Care in Western Europe

Value sales of surface care products in Western Europe fell in 2017, owing to a lack of innovation and a high level of maturity. Sales are, however, set to return to growth over the forecast period. This will be a result of greater attention being paid by consumers to cleaning and hygiene, which will favour sales of home care disinfectants. In addition, a certain portion of consumers will increasingly value eco-friendly and natural products, which generally tend to retail at higher prices.

The Internationals Surface Care in Western Europe global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care,analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Surface Care in Western Europe
Euromonitor International
November 2018
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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