TrendSights Analysis: Product Specificity - Addressing the growing need for personalization using more bespoke product attributes

TrendSights Analysis: Product Specificity - Addressing the growing need for personalization using more bespoke product attributes

Summary

Developments in modern societies encourage a focus on the needs and goals of the individual. Product Specificity is a counter-trend amid the near-ubiquitous mass-market products and brands, and consumers are looking for more bespoke, personalized products and services. Designing these products and services is beneficial for both consumers and manufacturers, leading to higher consumer satisfaction and product/brand loyalty.

Product Specificity is one of the 63 trends that covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Scope

- Developments in modern societies encourage a focus on the needs and goals of the individual.
- Developing specifically targeted products and services is beneficial for both consumers and manufacturers.
- As so many trends are closely aligned with the Product Specificity trend, brands must respond to various interpretations of "specificity".

Reasons to buy

- Understand and identify the specific product features that consumers are interested in.
- Identify opportunities for brands and manufacturers and discover how the right kind of specificity can be a key innovation challenge.

1. Introduction
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix

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