Consumer Lifestyles in Sweden

Sweden has one of the worlds most affluent, egalitarian and digitally-advanced societies, with consumption fuelled by factors including high wages, low unemployment and a generous social security net. Consumers have been at the forefront of the sustainable living movement, driving demand for a range of clean foods and eco-friendly products. Nevertheless, an influx of low-skilled migrants and a growing housing crisis are creating a bigger wealth gap and leading to increased price-sensitivity.

Thes Consumer Lifestyles in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nations lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CONSUMER LIFESTYLES IN SWEDEN
Euromonitor International
October 2018

LIST OF CONTENTS AND TABLES

Lifestyles in Sweden
Chart 1 Consumer Lifestyles in 2018
Top Five Consumer Trends
the Shift Towards Sustainable Living
Swedens Growing Wealth Gap
Family-friendly Policies Lead To High Birth Rates and Gender Equality
High Internet Penetration Impacting Shopping and Leisure Habits
Sweden Is Fast Becoming A Cashless Society
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030
Chart 10 Life Expectancy 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030
House and Home
the Home Space
Chart 12 Home Ownership 2017-2030
Chart 13 Households by Type 2017
Chart 14 Households by Urban and Rural 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Chart 16 Disposable Income and Savings 2012-2017
Shopping
Main Household Shop
Chart 17 Household Shop by Retailer Type: 2017
Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 18 Spending on Internet Retailing 2017
Eating and Drinking
Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
Style Icons and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 26 Obese and Overweight Population 2017 and 2020
Ethical Living
Sport and Fitness
Leisure and Recreation
Leisure Time
Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Vacations
Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-giving













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