ForeSights: Jujube Fruit - An Asian superfruit making waves in the West with myriad health and wellness claims
Jujube is a fruit that has been cultivated and consumed for millennia in Asia, Africa, Europe, and the Middle East. The sweet-tasting fruit is packed full of macronutrients, micronutrients, and bioactive compounds. Jujube is revered as a valuable herbal ingredient in traditional Chinese medicine.
While Jujube is a common fruit in Asia, it is relatively new to Western palettes. Jujube is gaining worldwide recognition as a superfood owing to its nutritive and health benefits.
- On the back of anecdotal evidence, consumers are beginning to perceive Jujube as a superfruit that can aid them in maintaining their health and wellness.
- Promising results from modern scientific research studies are paving the way for the use of jujube in functional food and drinks that address specific health problems such as indigestion, inflammation, and insomnia.
- Cosmetics and personal care product manufacturers have begun to leverage the superfood halo of Jujube for developing a host of skincare and haircare products.
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