TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society

TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society

Summary

Todays consumers live in a rapidly digitizing world that is becoming seamlessly integrated intoeveryday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and foodservice landscapes. In turn, consumer needs and expectations are evolving, and brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations.

"TrendSights Overview: Smart & Connected", is one of the eight mega-trend overviews that it covers as part of its TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last.

Scope

- Over two thirds of consumers globally agree that technology has made their lives simpler.
- Over two thirds of worldwide consumers think that the internet has had a positive impact on their social life.
- Over two thirds of consumers globally believe that technology/improved access to information has had a positive effect in their country.

Reasons to buy

- Gain insight into the different ways brands can align with the Smart & Connected mega-trend including examples of best-in-class innovation.
- Compare the relevancy of this mega-trend to each generation, region, and sector across the FMCG space, and learn what the key opportunities are.

1. Introduction
2. Sectors
3. Generations
4. Regions
5. The Future
6. Appendix

TrendSights Overview: Comfort & Uncertainty - Investigating the impact the Comfort & Uncertainty mega-trend has on innovation across the FMCG landscape

TrendSights Overview: Comfort & Uncertainty - Investigating the impact the Comfort & Uncertainty mega-trend has on innovation across the FMCG landscapeComfort & Uncertainty is one of the eight mega-trends thatThe

USD 3450 View Report

TrendSights Analysis: Single Lifestyles - Exploring the attitudes, values, and product needs of a growing element of society

TrendSights Analysis: Single Lifestyles - Exploring the attitudes, values, and product needs of a growing element of societyWith people getting married later, divorcing faster, and living longer, consumers are more

USD 3450 View Report

TrendSights Overview: Comfort & Uncertainty - Investigating the impact the Comfort & Uncertainty mega-trend has on innovation across the FMCG landscape

TrendSights Overview: Comfort & Uncertainty - Investigating the impact the Comfort & Uncertainty mega-trend has on innovation across the FMCG landscapeComfort & Uncertainty is one of the eight mega-trends thatThe

USD 3450 View Report

TrendSights Overview: Evolving Landscapes - Exploring the impact the Evolving Landscapes mega-trend has on innovation across the FMCG space

TrendSights Overview: Evolving Landscapes - Exploring the impact the Evolving Landscapes mega-trend has on innovation across the FMCG spaceThis report is part of TrendSights Overview series. This research explores the

USD 3450 View Report

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

There is no Reviews available