TrendSights Overview: Sensory & Indulgence - Driving demand for more novel, authentic, and high quality consumption experiences
Sensory & Indulgence is the driving force behind higher expectations of quality, variety, and immersive "consumption experiences." As the value placed on experiences grows, brands need to continually innovate with exciting offerings to differentiate themselves in an increasingly competitive marketplace. This creates opportunities for more unusual, challenging and premium products that can satisfy these demands for novelty and uniqueness.
Sensory & Indulgence is one of the eight mega-trends that covers as part of our TrendSights Overview series of consumer insight studies. The analysis covers what the mega-trend is, which trends it is comprised of, why it is important, who is most influenced by it, and how brands can capitalize across FMCG, retail and foodservice.
- The Sensory & Indulgence mega-trend is highly influential on purchase decisions across FMCG.
- Social media, globalization, and rising disposable incomes are key factors driving the Sensory & Indulgence mega-trend.
- Globally, three quarters of consumers enjoy experimenting with products from different cultures/countries.
Reasons to buy
- Identify different routes through which brands can align with the Sensory & Indulgence mega-trend through formulation, marketing claims, packaging and merchandising.
- Compare the impact of Sensory & Indulgence in each industry across FMCG, retail, and foodservice and learn what the key opportunities are now and in the future.
- Explore how the impact of the Sensory & Indulgence mega-trend varies by region and generational groups to inform targeted marketing strategies and product development.
- Look ahead to explore how Sensory & Indulgence will evolve in the future, to ensure you stay relevant to the mega-trend.
5. The Future
TrendSights Analysis: Out-Of-Home - Driving engagement outside of the home environmentAs consumers spend more time outside the home, dependency on products that can satisfy their needs away from this environmentView Report
TrendSights Analysis: Product Specificity - Addressing the growing need for personalization using more bespoke product attributes
TrendSights Analysis: Product Specificity - Addressing the growing need for personalization using more bespoke product attributesDevelopments in modern societies encourage a focus on the needs and goals of the individual.View Report
TrendSights Overview: Evolving Landscapes - Exploring the impact the Evolving Landscapes mega-trend has on innovation across the FMCG space
TrendSights Overview: Evolving Landscapes - Exploring the impact the Evolving Landscapes mega-trend has on innovation across the FMCG spaceThis report is part of TrendSights Overview series. This research explores theView Report
TrendSights Overview: Health & Wellness - Taking responsibility for personal health and wellbeingTodays consumers are more aware of their personal health and wellbeing than ever as a result of greaterView Report
Your are not allow to send sample request
Fill The Form For Sample Request