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Country Profile: Haircare in Brazil

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Country Profile: Haircare in Brazil

Summary

The haircare sector in Brazil is led by the shampoo category in both value and volume terms. The Hair loss treatments category is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of haircare products in the country. Rigid plastics is the most commonly used package material, followed by flexible packaging. Unilever, Procter & Gamble and L`Oreal S.A. are the leading market players in the Brazilian haircare sector.

The Country Profile report on the Haircare sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, dollar stores, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.

Scope

- Shampoo is the largest category in both value and volume terms, hair loss treatments is the fastest growing category in both value and volume terms during 2012-2017
- The per capita consumption of haircare was higher in Brazil compared to both global and regional levels in 2017
- Hypermarkets & supermarkets is the leading channel in the distribution of haircare products, accounting for over a half of the market share in Brazil
- Seda is the leading brand in the Brazilian haircare sector in 2017.
- Rigid plastics is the most commonly used pack material in the Brazilian haircare sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic Summary of the country along with labor market and demographic trends.

Report scope
Executive summary
Brazil in the global and regional context
Brazil in the global and Latin American haircare sector
Brazil compared to other leading countries in Latin America
Per capita consumption and expenditure - Brazil compared to Latin America and global level
Sector analysis - Haircare
Country snapshot - haircare sector in Brazil
Value and volume analysis - haircare sector in Brazil
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: conditioner
Segment analysis (in value terms): conditioner
Segment analysis (in volume terms): conditioner
Category analysis: hair colorants
Segment analysis (in value terms): hair colorants
Segment analysis (in volume terms): hair colorants
Category analysis: hair loss treatments
Category analysis: perms & relaxers
Segment analysis (in value terms): perms & relaxers
Segment analysis (in volume terms): perms & relaxers
Category analysis: salon hair care
Category analysis: shampoo
Segment analysis (in value terms): shampoo
Segment analysis (in volume terms): shampoo
Category analysis: styling agents
Segment analysis (in value terms): styling agents
Segment analysis (in volume terms): styling agents
Distribution analysis
Distribution channel share analysis: haircare
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private label compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

List Of Tables


Country snapshot - leading value categories and fastest growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Brazil compared to Latin America and global levels (in units), 2017
Conditioner- value analysis by segment, 2012-2022
Conditioner - volume analysis by segment, 2012-2022
Hair colorants - value analysis by segment, 2012-2022
Hair colorants - volume analysis by segment, 2012-2022
Perms & relaxers - value analysis by segment, 2012-2022
Perms & relaxers - volume analysis by segment, 2012-2022
Shampoo - value analysis by segment, 2012-2022
Shampoo - volume analysis by segment, 2012-2022
Styling agents - value analysis by segment, 2012-2022
Styling agents - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2012-2022
Per capita expenditure, 2012-2022
Haircare sales distribution in Brazil - by category, 2017
Brand share (in value terms) in the haircare sector, 2017
Brand share (in value terms) in the haircare sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022

List Of Figures


Value and volume share of Brazil in the global and Latin America haircare sector, 2017-2022
Brazil compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Brazil, Latin America, and global, 2012-2022
PCE comparison - Brazil, Latin America, and global, 2012-2022
Market size and growth analysis by value and volume, haircare sector, 2012-2022
Cross category comparison - value and growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - volume and growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, conditioner, 2012-2022
Market size and growth analysis by value and volume, hair colorants, 2012-2022
Market size and growth analysis by value and volume, hair loss treatments, 2012-2022
Market size and growth analysis by value and volume, perms & relaxers, 2012-2022
Market size and growth analysis by value , salon hair care, 2012-2022
Market size and growth analysis by value and volume, shampoo, 2012-2022
Market size and growth analysis by value and volume, styling agents, 2012-2022
Share of key distribution channels (in value terms),2017 - haircare
Key distribution channel share by category (in value terms), 2017
Leading brands (in value terms) in the haircare sector, 2017
Leading brands (in value terms) by category in the haircare sector, 2017
Private label penetration by category (in value terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in value terms) - haircare, 2017
Key pack materials in the Brazilian haircare sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Brazilian haircare sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Brazilian haircare sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Brazilian haircare sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in value terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Brazil compared to Latin American and the world

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Reports Details

Published Date : Aug 2018
No. of Pages :103
Country :Brazil
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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