Country Profile: Spirits in Brazil

Country Profile: Spirits in Brazil

Summary

The Brazilian spirits sector is led by the specialty spirits category in both value and volume terms. The vodka category is expected to register the fastest growth in both value and volume terms during 2017-2022. Food & drinks specialists is the leading distribution channel in the Brazilian spirits sector. Glass is the most commonly used pack material, followed by rigid plastics. Cachaa 51, Velho Barreiro and Pitu are the leading brands in the country.

the Country Profile report on the Spirits sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in volume terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, dollar stores, variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.

Scope

- The per capita consumption of spirits was higher in Brazil compared to regional level in 2017
- The vodka category is expected to gain maximum market share in value terms during 2017-2022
- Food & drinks specialists is the leading distribution channel in the Brazilian spirits sector
- Private label penetration is highest in the gin & genever category
- Glass is the most commonly used pack material in the Brazilian spirits sector
- Older young adults account for the leading share in the consumption of spirits in Brazil.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic Summary of the country along with labor market and demographic trends.

Report scope
Executive summary
Brazil in the global and regional context
Brazil in the global and Latin America spirits sector
Brazil compared to other leading countries in Latin America
Per capita consumption and expenditure - Brazil compared to Latin America and global levels
Sector analysis - spirits
Country snapshot - spirits sector in Brazil
Value and volume analysis - spirits sector in Brazil
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: brandy
Segment analysis (in value terms): brandy
Segment analysis (in volume terms): brandy
Category analysis: gin & genever
Category analysis: liqueurs
Segment analysis (in value terms): liqueurs
Segment analysis (in volume terms): liqueurs
Category analysis: rum
Segment analysis (in value terms): rum
Segment analysis (in volume terms): rum
Category analysis: specialty spirits
Segment analysis (in value terms): specialty spirits
Segment analysis (in volume terms): specialty spirits
Category analysis: tequila & mezcal
Category analysis: vodka
Segment analysis (in value terms): vodka
Segment analysis (in volume terms): vodka
Category analysis: whiskey
Segment analysis (in value terms): whiskey
Segment analysis (in volume terms): whiskey
Distribution analysis
Distribution channel share analysis: spirits
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

List Of Tables


Country snapshot - leading value categories
Country snapshot - fastest growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Brazil compared to Latin America and global levels (in liters), 2017
Brandy - value analysis by segment, 2012-2022
Brandy - volume analysis by segment, 2012-2022
Liqueurs - value analysis by segment, 2012-2022
Liqueurs - volume analysis by segment, 2012-2022
Rum - value analysis by segment, 2012-2022
Rum - volume analysis by segment, 2012-2022
Specialty spirits - value analysis by segment, 2012-2022
Specialty spirits - volume analysis by segment, 2012-2022
Vodka - value analysis by segment, 2012-2022
Vodka - volume analysis by segment, 2012-2022
Whiskey - value analysis by segment, 2012-2022
Whiskey - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Key pack types in the Brazilian spirits sector, percentage share of pack units, 2017
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2012-2022
Per capita expenditure, 2012-2022
Spirits sales distribution in Brazil - by category, 2017
Brand share (in value and volume terms) in the spirits sector, 2017
Brand share (in value and volume terms) in the spirits sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
Value/volume change at segment level

List Of Figures


Value and volume share of Brazil in the global and Latin America spirits sector, 2017-2022
Brazil compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Brazil, Latin America, and global, 2012-2022
PCE comparison - Brazil, Latin America, and global, 2012-2022
Market size and growth analysis by value and volume, spirits sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, brandy category, 2012-2022
Market size and growth analysis by value and volume, gin & genever category , 2012-2022
Market size and growth analysis by value and volume, liqueurs category, 2012-2022
Market size and growth analysis by value and volume, rum category, 2012-2022
Market size and growth analysis by value and volume, specialty spirits category , 2012-2022
Market size and growth analysis by value and volume, tequila & mezcal category, 2012-2022
Market size and growth analysis by value and volume, vodka category, 2012-2022
Market size and growth analysis by value and volume, whiskey category, 2012-2022
Share of key distribution channels, 2017 - spirits
Key distribution channel share by category, 2017
Leading brands (in value and volume terms) in the spirits sector, 2017
Leading brands (in value and volume terms) by category in the spirits sector, 2017
Private label penetration by category (in volume terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in value terms) - spirits, 2017
Key pack materials in the Brazilian spirits sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Brazilian spirits sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the Brazilian spirits sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in value terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Brazil compared to Latin American and the world

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