Success Case Study: Estée Lauder - Reinventing Estée Lauder’s brand image to appeal to young female consumers

Success Case Study: Este Lauder - Reinventing Este Lauders brand image to appeal to young female consumers

Summary

In China, Este Lauder successfully revamped its image from a luxury brand targeting older women and offering anti-aging products into a youthful and vibrant brand with cosmetics positioned for a younger audience.

How Este Lauder went from a company see as targeting order women to a youth-centric brand.

Scope

- The company shifted focus away from older consumers to tap into the countrys booming cosmetics industry led by young Millennials.
- Using a local celebrity to endorse the brand through an interactive social media campaign helped Este Lauder succeed in China.
- Este Lauder capitalized on consumer desire to follow celebrity style trends to generate buzz around its range including the Admiration Charm Color Series of lipsticks.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Introduction 5
2. What? 6
3. Why? 9
4. Take-out 13
5. Appendix 16

Success Case Study: St Peter’s Brewery Without Alcohol-Free Beer - Exporting traditional UK real ale in an alcohol-free format

Success Case Study: St Peters Brewery Without Alcohol-Free Beer - Exporting traditional UK real ale in an alcohol-free formatSt Peters Brewery is a UK-based craft brewer with an established line

USD 995 View Report

Success Case Study: Twist and Drink - Unique product features and social media marketing helped build brand visibility in China

Success Case Study: Twist and Drink - Unique product features and social media marketing helped build brand visibility in ChinaHaving identified huge untapped potential in the childrens beverages market in

USD 995 View Report

Case Study: Eni S.p.A.(Eni) - Network Management System: Learnings from the use of Network Management System in Energy

Case Study: Eni S.p.A.(Eni) - Network Management System: Learnings from the use of Network Management System in Energy Case Study: Eni S.p.A.(Eni) - Network Management System , a Best Practices report, is

USD 449 View Report

Case Study: Distributed in-memory data management-Indian Railways: Distributed in-memory data management in Travel and Tourism

Case Study: Distributed in-memory data management-Indian Railways: Distributed in-memory data management in Travel and Tourism Case Study: Distributed in-memory data management-Indian Railways , a Best Practices report, is one among the many

USD 449 View Report

Your are not allow to send sample request

Fill The Form For Sample Request

Note : * Kindly provide us with your company id and get the sample reports at the earliest.

There is no Reviews available