Laundry Care in Asia Pacific

Asia Pacific is the largest and fastest growing region for laundry care products globally. The region is very diverse showcasing many different trends such as premiumisation and ultra-concentration, interest in luxurious fragrances in fabric softeners in developing countries as well as rising penetration rates for automatic washing machines in emerging markets. This report discusses the reasons behind value growth as well as what to expect over the 5-year forecast period.

The Internationals Laundry Care in Asia Pacific global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care,analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Laundry Care in Asia Pacific
Euromonitor International
July 2018
Introduction
Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots

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