Market Research Industry Reports

Success Case Study: SK-IIs "Change Destiny" Campaign - Campaigning against social stigma to establish a stronger bond with women

  • DESCRIPTION
  • TABLE OF CONTENTS
  • RELATED REPORTS
  • SAMPLE REQUEST
  • REVIEWS
Success Case Study: SK-IIs "Change Destiny" Campaign - Campaigning against social stigma to establish a stronger bond with women

Summary

"Success Case Study: SK-IIs "Change Destiny" Campaign", is part of Its Successes and Failures research. It examines the details of and reasons behind the success of SK-II in China. It delivers the critical "what?", "why?", and "so what?" analysis to teach crucial lessons that increase your chances of launching successful products.

SK-II launched the "Change Destiny" campaign in China in April 2016, supporting womens empowerment by standing up for women who are under social pressure to forgo their dreams and get married by the time they are 25 years old. The campaign resonated well with consumers, and helped the brand increase sales by over 50% in the nine months following its launch.

Scope

- Research various social concerns in a country and carry out innovative campaigns that are in line with social causes.
- Investigate the spending power of various consumers and cater to the right group.
- Capitalize on the demand for premium products that offer authenticity/genuineness or high-quality ingredients.
- Recruit celebrity ambassadors with whom consumers can connect.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix

Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredients

Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredientsMany Filipino women avoid applying make-up, fearing the adverse effects of chemicals on their skin.

USD 995View Report

Success Case Study: Estée Lauder - Reinventing Estée Lauder’s brand image to appeal to young female consumers

Success Case Study: Este Lauder - Reinventing Este Lauders brand image to appeal to young female consumersIn China, Este Lauder successfully revamped its image from a luxury brand targeting older

USD 995View Report

Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredients

Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredientsMany Filipino women avoid applying make-up, fearing the adverse effects of chemicals on their skin.

USD 995View Report

Success Case Study: Estée Lauder - Reinventing Estée Lauder’s brand image to appeal to young female consumers

Success Case Study: Este Lauder - Reinventing Este Lauders brand image to appeal to young female consumersIn China, Este Lauder successfully revamped its image from a luxury brand targeting older

USD 995View Report

Your are not allow to send sample request
Fill The Form For Sample Request
Full Name :*
Bussiness Email: *
Email: *
Country :*
Contact No.*
Alternate No.
Note.:*Kindly provide us with your company id and get the sample reports at the earliest.
There is no Reviews available

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

  • PDF    USD 995
  • Site Licence    USD 1990
  • Enterprise Wide Licence    USD 2985
$ 995

Reports Details

Published Date : May 2018
No. of Pages :20
Country :China
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

  • fb
  • twitter
  • pinterest
  • linckedin
  • rss
  • youtube