Market Research Industry Reports

Success Case Study: Jjawang Instant Noodles - Successfully elevating a staple food group to premium status

  • DESCRIPTION
  • TABLE OF CONTENTS
  • RELATED REPORTS
  • SAMPLE REQUEST
  • REVIEWS
Success Case Study: Jjawang Instant Noodles - Successfully elevating a staple food group to premium status

Summary

Nongshim launched a premium instant noodle product, Jjawang, to tap into the South Korean market by targeting time-pressed consumers looking to have a quick, restaurant-style meal.

In South Korea, Nongshim has launched a premium instant noodle variety (Jjawang) that impressed consumers who were moving away from regular staple ramen options. The product recorded sales of KRW10bn ($8.7m) within one month of its launch, and KRW94bn ($83.1m) within eight months.

Scope

- Nongshims Jjawang was able to position itself as a luxurious and premium option among conventional instant noodle varieties.
- Standard ramen options, part of the staple diet in South Korea, is gradually being replaced by high quality instant noodle options which are comparable to restaurant-style dishes.
- Jjawang noodles, being quick to prepare, aligns with the specific needs of time-pressed consumers.
- Jjawangs traditional black bean sauce flavor contributed to the success of the product.
- Nongshim successfully targeted consumers with television and online advertisements.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

About Successes & Failures Case Studies
1. Introduction
2. What?
3. Why?
4. Take-out
5. Appendix

Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japans Millennials

Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japans Millennials Success Case Study: Suntory Craft Boss , is part of Its Successes and Failures research. It examines the

USD 995View Report

Success Case Study: SK-IIs "Change Destiny" Campaign - Campaigning against social stigma to establish a stronger bond with women

Success Case Study: SK-IIs Change Destiny Campaign - Campaigning against social stigma to establish a stronger bond with women Success Case Study: SK-IIs Change Destiny Campaign , is part of Its Successes

USD 995View Report

Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japans Millennials

Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japans Millennials Success Case Study: Suntory Craft Boss , is part of Its Successes and Failures research. It examines the

USD 995View Report

Success Case Study: SK-IIs "Change Destiny" Campaign - Campaigning against social stigma to establish a stronger bond with women

Success Case Study: SK-IIs Change Destiny Campaign - Campaigning against social stigma to establish a stronger bond with women Success Case Study: SK-IIs Change Destiny Campaign , is part of Its Successes

USD 995View Report

Your are not allow to send sample request
Fill The Form For Sample Request
Full Name :*
Bussiness Email: *
Email: *
Country :*
Contact No.*
Alternate No.
Note.:*Kindly provide us with your company id and get the sample reports at the earliest.
There is no Reviews available

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

Discount on PDF and Enterprise Wide Licence reports
  • PDF USD 995    USD 796
  • Site Licence USD 1990    USD 1592
  • Enterprise Wide Licence USD 2985    USD 2388
$ 796

Reports Details

Published Date : Apr 2018
No. of Pages :21
Country :Asia-Pacific
Category :Consumer Goods
Publisher :GlobalData
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

  • fb
  • twitter
  • pinterest
  • linckedin
  • rss
  • youtube