Top Trends in Tobacco and Anti-Smoking Products 2018: The latest trends in cigarettes, e-cigarettes, cigars, smoking tobacco and heat not burn products

Top Trends in Tobacco and Anti-Smoking Products 2018: The latest trends in cigarettes, e-cigarettes, cigars, smoking tobacco and heat not burn products

Summary

"Top Trends in Tobacco and Anti-Smoking Products 2018", report outlines the key consumer and innovation trends currently impacting the tobacco and anti-smoking product sectors.

The tobacco sector is set to be in long-term decline due to rising consumer awareness about its possible health effects, though there are still opportunities for growth within certain markets and consumer segments. However, anti-smoking products are replacing them for many consumers, and understanding the trends powering their rapid growth is crucial for growth in this sector.

Scope

- Anti-tobacco legislation and education has persuaded many consumers to stop smoking, but this has been replaced by a new market, that of tobacco alternatives, as they want a safer but similar habit instead.
- Smoking is an enjoyable experience for many, a habit to be engaged with rather than put up with. These consumers enjoy a variety of smoking products but are also excited about novel tobacco alternative sectors.
- Younger consumers are now so aware of the health effects of smoking that they are now attracted to vaping as a risqu social habit.
- Regular smokers feel increasingly under siege, but view smoking as an ingrained part of their persona. They want tobacco products they see as authentic or traditional.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Executive Summary
1. Introduction 6
2. Innovation Trends in Tobacco and Tobacco Alternatives 11
Trend 1: Compromising on Smoking 11
Trend 2: Experiential Smokers 16
Trend 3: Social Vaping 21
Trend 4: Authentic Smoker 27
3. The Future 33
4. Appendix 34

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