Top Growth Opportunities: Confectionery in Sweden

Top Growth Opportunities: Confectionery in Sweden

Summary

"Top Growth Opportunities: Confectionery in Sweden", provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in Sweden and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to -
- Key consumer demographic groups driving consumption within the Swedish market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2012-2017 for Sweden, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
- The degree of influence that the 20 key consumer trends identified by GlobalData have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Sweden-specific product innovation targeting key consumer needs.

Scope

- The Swedish Confectionery market witnessed a decline in US Dollar terms during 2012-17, which is due to the depreciation of local currency during this period.
- Sweden is the largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017.
- Although Chocolate is the largest Confectionery segment in value in 2017, it is the least consolidated segment, with a low private label penetration.
- Currently, Health & Wellness has a low penetration in the Confectionery market; products with health and wellness claims accounted for a small share in 2017.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Swedens Confectionery consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

1. Introducing a top growth market for Confectionery
Top 10 global growth opportunities scores 8-9
Top global issues 10
Assessment against global strategic issues 11
GlobalDatas strategic issues map 12
Predicted future issues for the global sector 13
Reward and risk assessment 14
Opportunity score - overview 15
Consumer spending trends - peer group comparisons 16
Political, Economic, Social, and Technological: Analysis 17
Enablers and inhibitors of growth 18
Rewards and opportunities for growth 19
Summary of the market 20

2. Market insight - identifying the opportunities to move into
Market growth by category 22
Value growth of the market 23-24
Volume growth of the market 25-26
Level of premiumization by category 27
Category analysis - key drivers of change 28

3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share 30
Key Retail Channel trends 31
Routes to market 32-33
Drivers of change in the sector 34

4. Company and brand insight - the competitive landscape defined
Category fragmentation 36
Company and brand strength 37
Private label penetration 38
Brand share by leading supplier 39
International and domestic brand analysis 40
Company and brand strength summary 41

5. Consumer insight - who, what, when, where and why
Strategic issues map 43
Key consumer driver implications 44
Key consumers trends 45
Key Health & Wellness trends 46
How Health & Wellness benefits will contribute to growth 47
Penetration of Health & Wellness claims by category 48
Consumer trends summary 49

6. Product and packaging insights
Key Product Insights 51
Trends and strategic issues - other notable product trends 52
Key product innovation case studies 53-54
Key Packaging Insights 55
Trends and strategic issues 56-59
Product launch key takeouts 60

7. White spaces and innovation opportunities - space to move into
Growth segments to target 62
Segment opportunities 63
Product launch key takeouts 64
Key recommendations 65-66

8. Appendix and Definitions 68-101

List Of Tables

List of Tables
Visualization of 10 countries growth opportunities 8
Visualization of 10 countries growth opportunities (continued) 9
Reward and risk assessment 14
Market value and split, 2011-2022 19
Winners and losers by category, value, 2017-2022 24
Volume growth by category, 2011-2022 25
Winners and losers by category, volume, 2017-2022 26

List Of Figures

List of Figures
Map of top opportunity markets 6
Map of top global issues 10
Global issue web 11
GlobalDatas strategic issues map 12
Average consumer spend, peer group comparisons, 2011-2022 16
Market value and split, 2011-2022 19
Value growth by category, 2011-2017 and 2017-2022 22
Value market growth by category, 2011-2022 23
Winners and losers by category, volume, 2017-2022 26
Value and volume growth by category, 2011-2022 27
Fragmentation by category, 2011-2017 36
Private label penetration and CAGR, 2011-2017 38
Cumulative value share by brand, 2017 39
Penetration of Health & Wellness claims by category, 2017 48
Packaging materials volume share, 2017 & 2022 56-57
Packaging closure materials volume share, 2017 & 2022 58-59
Projected CAGR for top five categories by value, 2017-2022 62

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