Market Research Industry Reports

Menswear in Nigeria

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Menswear is smaller than womenswear in both value and volume terms because men seek durability and purchase clothing out of necessity and not largely for fashion reasons. Nevertheless, menswear is growing faster than womenswear, both over the review and forecast period as Nigerian men are increasingly paying more attention to their appearance. This is due to rising disposable incomes and growing formal employment, but also due to the increasing influence of music and film cultures.

Euromonitor Internationals Menswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Nightwear, Mens Outerwear, Mens Swimwear, Mens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Menswear Is Expected To Grow Well As Incomes and Employment Increase
Mens Shirts Is the Key Driver of Menswear Growth in Nigeria
Niche Categories Expected To Grow Well
Competitive Landscape
Tm Lewin Is the Leading Brand in Menswear
Mr Price and Pep Are the Best-performing Brands
Sportswear Brands Have A Good Share
Category Data
Table 1 Sales of Menswear: Volume 2012-2017
Table 2 Sales of Menswear: Value 2012-2017
Table 3 Sales of Menswear: % Volume Growth 2012-2017
Table 4 Sales of Menswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Menswear: % Value 2013-2017
Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
Table 7 NBO Company Shares of Mens Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Mens Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Mens Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Mens Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Mens Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Mens Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Mens Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Mens Underwear: % Value 2014-2017
Table 15 Forecast Sales of Menswear: Volume 2017-2022
Table 16 Forecast Sales of Menswear: Value 2017-2022
Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022
Executive Summary
Apparel and Footwear Sales in Nigeria Limited by Second-hand Sales
Poor Nigerian Economy Limits Growth in 2017
Fragmented Competitive Landscape
Internet Retailing of Apparel Is Growing Well
Strong Forecast Growth Expected
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources













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Reports Details

Published Date : Feb 2018
No. of Pages :18
Country :Nigeria
Category :Consumer Goods
Publisher :Euromonitor
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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