Imperial Tobacco Australia Ltd in Tobacco (Australia)

Imperial Tobacco Australia is an Australian-based, wholly-owned subsidiary of Imperial Brands Plc. The company has maintained its focus on its economy-priced John Player Special, the leading cigarette brand by retail volume in 2016. This strategy is in response to consumers trading down and buying tobacco products on the basis of price rather than brand name. With excise tax increases and trading down set to continue over the forecast period, a focus on economy brands will remain a priority for...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


IMPERIAL TOBACCO AUSTRALIA LTD IN TOBACCO (AUSTRALIA)
Euromonitor International
July 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Imperial Tobacco Australia Ltd: Key Facts
Production
Competitive Positioning
Summary 2 Imperial Tobacco Australia Ltd: Competitive Position 2016













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