Brisbane City Sport Landscape - Analysing City’s Sport Profile, Events and Sponsorships
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Brisbane City Sport Landscape - Analysing Citys Sport Profile, Events and Sponsorships
Summary
This city profile analyses the sporting landscape of Queenslands capital city Brisbane, while also looking at the major teams and sponsorship deals within the citys sport market. This analysis also uncovers sponsorship trends with Brisbanes sport market, as well as looking ahead to the citys role as host in major international sporting events, with Brisbane set to welcome the Olympic Games in 2032. This city profile will also consider some of the key tourism metrics for Brisbane and provide an understanding of its place within Australias wider sporting market.
In a sport obsessed culture, Brisbane boasts a wide variety of professional sport teams, providing its citizens and sport tourists with professional sport all year round in the AFL, BBL, NRL, NBL, Super Rugby and Super Netball domestic competitions, as well as complimenting this with annual international sporting fixtures, most often held at the Gabba or Suncorp Stadium. Key features of Brisbanes sport market is the high density of Japanese car manufacturers who see the value in investing in the citys sport properties, as well as the high volume of sponsorship deals through public institutions and services, such as universities, regional and state-wide governments.
Key Highlights
- Brisbane is set to be the host of the 2032 Summer Olympic Games, having been awarded the hosting rights by the IOC in 2021.
- The city has seen growth in its number of international visitors in recent years with both average tourist spend, and number of overnight stays increasing in the years leading up to the pandemic.
- The city will be hoping for a strong rebound in this sector in the years that approach the Games, so that the burden on public finances is lessened as the government prepares for a multibillion dollar investment into Brisbanes transport infrastructure.
Scope
- This city profile provides an overview of Brisbanes sporting landscape as well as an analysis of the the citys infrastructure and ability to host large scale participation events.
- Data surrounding venue partnerships and the citys largest deals are included to provide an understanding of the biggest players within Brisbanes sporting ecosystem.
Reasons to Buy
- Uncover the decision making behind Brisbanes biggest sponsorship deals.
- Understand the infrastructure behind Brisbane tourism, and how this impacts its ability to host large scale sporting events
- Overview of the biggest sporting sides and venues in Brisbane
Summary
This city profile analyses the sporting landscape of Queenslands capital city Brisbane, while also looking at the major teams and sponsorship deals within the citys sport market. This analysis also uncovers sponsorship trends with Brisbanes sport market, as well as looking ahead to the citys role as host in major international sporting events, with Brisbane set to welcome the Olympic Games in 2032. This city profile will also consider some of the key tourism metrics for Brisbane and provide an understanding of its place within Australias wider sporting market.
In a sport obsessed culture, Brisbane boasts a wide variety of professional sport teams, providing its citizens and sport tourists with professional sport all year round in the AFL, BBL, NRL, NBL, Super Rugby and Super Netball domestic competitions, as well as complimenting this with annual international sporting fixtures, most often held at the Gabba or Suncorp Stadium. Key features of Brisbanes sport market is the high density of Japanese car manufacturers who see the value in investing in the citys sport properties, as well as the high volume of sponsorship deals through public institutions and services, such as universities, regional and state-wide governments.
Key Highlights
- Brisbane is set to be the host of the 2032 Summer Olympic Games, having been awarded the hosting rights by the IOC in 2021.
- The city has seen growth in its number of international visitors in recent years with both average tourist spend, and number of overnight stays increasing in the years leading up to the pandemic.
- The city will be hoping for a strong rebound in this sector in the years that approach the Games, so that the burden on public finances is lessened as the government prepares for a multibillion dollar investment into Brisbanes transport infrastructure.
Scope
- This city profile provides an overview of Brisbanes sporting landscape as well as an analysis of the the citys infrastructure and ability to host large scale participation events.
- Data surrounding venue partnerships and the citys largest deals are included to provide an understanding of the biggest players within Brisbanes sporting ecosystem.
Reasons to Buy
- Uncover the decision making behind Brisbanes biggest sponsorship deals.
- Understand the infrastructure behind Brisbane tourism, and how this impacts its ability to host large scale sporting events
- Overview of the biggest sporting sides and venues in Brisbane
TABLE OF CONTENTS
1. Executive Summary
2. Key Information and Background
3. Event Landscape
4. Sponsorship Landscape
5. Key Venues
6. Future Bids
7. Appendix
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