Australia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Australia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Summary

Australia Baby Food, 2021 Update is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Australian market.

The total number of live births in Australia recorded a marginal 1.5% decrease during 2014-2020. However, the forecast increment in number of live births over 2020-2026 translates into a bigger total addressable market for baby foods. The baby food sector recorded a value CAGR of 1.96% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Danone, PZ Cussons, and the a2 Milk Company remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms in 2020. The market is centered on milks in 2020; both in value and volume terms, the milks was the largest category in Australias baby food sector. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 78% of overall sector values in 2020. The COVID-19 outbreak has intensified the countrys economic issues and as a result reported a GDP decline of 4.1% in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly by 3.9% CAGR. The baby finger foods category is expected to experience the highest value sales growth, reflecting a CAGR of 5.73% during 2020-2026. Similarly, the milks category is forecast to increase at a CAGR of 3.94% over the same period.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- The baby milks category grew from A$224.7 million (US$202.5 million) in 2014 to A$264.4 million (US$183.3 million) in 2020, registering a CAGR of 2.75%. Baby milks accounted for highest share of the overall baby food sector, amounting to 58.6% in value terms, in 2020
- Per capita consumption of cereals decreased by 8.4% from 2014 to 2020. The average intake per baby (aged 0-3 years) stood at 0.5 kg in 2020, compared to 0.6 kg in 2014
- Per capita consumption of baby meals among babies (aged 0-3 years) stood at 10 kg in 2020, compared to 11.4 kg in 2014
- The baby finger foods category grew from A$38.4 million (US$34.6 million) in 2014 to A$45.5 million (US$31.5 million) in 2020

Reasons to Buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Introduction
Executive summary
Market Environment
Value and volume growth analysis by region
Growth analysis of Australia compared to other leading countries in the Asia Pacific market
PCC and PCE of Australia compared to global and Asia Pacific markets
Background
Births
The consumer
Socio demographic trends
Working women
Breastfeeding trends
Regulations
Overview
Australia baby food sector snapshot
Market size analysis
Manufacturer Shares
Category Analysis
Baby milks
Baby cereals & dry meals
Baby meals
Baby finger foods
Production and trade
Baby food Production
Imports
Exports
Distribution
Channel share analysis
Baby food retailing
Economic background
GDP growth and inflation
Australia macroeconomic analysis
Prospects and Forecasts
Population growth
Birth & population projections
Australia baby food sector snapshot
Impact of COVID 19
Consumer attitude
Consumer survey insights: Australia baby food
Consumer survey insights: Australia baby care and childcare products
Definition
Appendix
Summary methodology
About GlobalData

List Of Tables

Birth & population trends, 2010-2020
Births by state, 2012, 2014, 2016-2019
Income levels by income quintiles, 2017-2018
Breakdown of live births by age of mothers, 2012-2019
Number of women of childbearing age by age group, 2009, 2014-2019
Number of working women, 000s, 2014-2020
Labor force status of women with children, 1996 & 2006
Breastfeeding trends by age of baby, 2014 2015 & 2017-2018
Exclusively breastfed infants by age, % of babies, 2010 & 2011/12
Exclusively breastfed infants by age, % of babies, 2017-2018
Type of milk fed to babies, % of babies, 2015
Consumption of non breast milk & solids by age of infant, 2004 & 2010
Consumption of breast milk & solids by age of infant, 2017-2018
Consumption of breast milk & solids by age of infant, 2014 2015 & 2017-2018
Breastfeeding by economic status of mother & age of baby, 2010
Breastfeeding by age & educational attainment of mother & age of baby, 2010
Leading categories (value), 2020
Leading categories (value), 2020
Baby food: manufacturer shares, value & volume, %, 2014-2020
Baby food: manufacturer shares by category, %, 2020
Baby milks: SKUs by pack size, 2021
Baby milks: brand price positioning analysis, 2021
Baby milks: manufacturer shares, % value & volume,2014-2020
Baby cereals: SKUs by pack size, 2021
Baby cereals: SKUs by type of packaging, 2021
Baby cereals: brand price positioning analysis, 2021
Baby cereals & dry meals: manufacturer shares, value & volume, %, 2014-2020
Baby meals: SKUs by pack type, 2021
Baby meals: SKUs by pack size, 2021
Baby meals: brand price positioning analysis, 2021
Baby wet meals: manufacturer shares, value & volume, %, 2014-2020
Baby finger foods: SKUs by pack type, 2021
Baby finger foods: SKUs by pack size, 2021
Baby meals: brand price positioning analysis, 2021
Baby finger foods: manufacturer shares, value & volume, %, 2014-2020
Baby milks & cereals: trends in imports, 2013-2019
Imports of baby milks & cereals by country of origin, 2017-2019
Other baby food : trends in imports, 2013-2019
Imports of other baby food by country of origin, 2017-2019
Baby milks & cereals: trends in exports, 2013-2019
Exports of baby milks & cereals by country of destination, 2017-2019
Other baby food: trends in exports, 2013-2019
Exports of other baby food by country of destination, 2017-2019
Change in distribution share, 2014-2020
Baby food: sales by outlet type, % value, 2014-2020
Baby food: sales by type of food & outlet type, % value, 2020
Birth & population projections, 2014-2026
Leading categories (value), 2020
Baby food: category growth, 2020-2026
Definitions category
Definitions terminology
Baby population, number of babies, 2014-2026
Baby food: market value, current prices, 2014-2020
Baby food: market value, constant prices, 2014-2020
Baby food: market value, US$ million, 2014-2020
Baby food: market volume, million kg, 2014-2020
Baby food: per capita expenditure, current prices, 2014-2020
Baby food: per capita expenditure, constant prices, 2014-2020
Baby food: per capita expenditure, US$, 2014-2020
Baby food: per capita consumption, kg, 2014-2020
Baby milks: category trends, 2014-2020
Baby milks: category segmentation, value & volume, 2014-2020
Baby milks powder: brand price analysis, 2020
Baby cereals & dry meals: category trends, 2014-2020
Baby meals: category trends, 2014-2020
Baby finger foods: category trends, 2014-2020
Baby food: market value forecasts, current prices, 2020-2026
Baby food: market value forecasts, constant prices, 2020-2026
Baby food: market value forecasts, US$ million, 2020-2026
Baby food: market volume forecasts, million kg, 2020-2026
Baby food: per capita expenditure, current prices, 2020-2026
Baby food: per capita expenditure, constant prices, 2020-2026
Baby food: per capita expenditure, US$, 2020-2026
Baby food: per capita consumption, kg, 2020-2026
SKUs allocation by product type

List Of Figures

Value and volume share of Australia in the global and Asia Pacific baby food sector, 2019-2024
Australia compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Australia, Asia Pacific, and global, 2014-2024
PCE comparison Australia, Asia Pacific, and global, 2014-2024
Baby food: sector size (value), 2014-2020
Baby food: sector size (volume), 2014-2020
Market size and growth analysis by value and volume, baby food sector, 2014-2026
Baby food: manufacturer shares, value %, 2020
Baby food: manufacturer shares, volume %, 2020
Baby food: manufacturer shares by category, %, 2020
Market size and growth analysis by value and volume, baby food sector, 2014-2026
Consumer survey insights: Australia baby milk products
Baby milks: per capita expenditure & consumption, 2014-2020
Baby milks: per capita expenditure & consumption by age group, 2014-2020
Baby milks: segmentation, value and volume, 2014-2020
Leading companies (in value and volume terms) in the baby milk category, 2020
Market size and growth analysis by value and volume, baby cereals category, 2014-2026
Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
Leading companies (in value and volume terms) in the baby cereals category, 2020
Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
Baby meals: per capita expenditure & consumption, 2014-2020
Leading companies (in value and volume terms) in the baby wet meals category, 2020
Market size and growth analysis by value and volume, baby finger foods category, 2014-2026
Baby finger foods: per capita expenditure & consumption, 2014-2020
Leading companies (in value and volume terms) in the baby finger foods category, 2020
Share of key distribution channels (in value terms) baby food, 2020
Key distribution channel share by category (in value terms), 2020
GDP at current prices (A$ billion)
Real GDP growth rate (%) (2013-2026)
Consumer price inflation (%) (2013-2026)
Unemployment rate
Live births
Baby population
Total population
Crude birth rate
Sector forecast (value) & (volume)
Per capita expenditure, 2019
Per capita consumption, 2019
Consumer survey insights: Australia baby food
Consumer survey insights: Australia baby care and childcare products

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