Gender Identity - Consumer Behavior Case Study
DESCRIPTION
TABLE OF CONTENTS
RELATED REPORTS
SAMPLE REQUEST
REVIEWS
DESCRIPTION
Gender Identity - Consumer Behavior Case Study
Summary
This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalDatas TrendSights map. The consumer insight offered throughout the report is drawn from GlobalDatas 2021 Q1 and Q2 global consumer surveys, quarterly surveys designed to capture consumer sentiment as it evolves throughout the year.
New societal norms and a powerful youth-driven cultural movement are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands have started investing in products and services challenging the standard consumption patterns of both genders. Therefore, understanding the Gender Identity trend becomes crucial for brands to build sustainable business strategies.
Scope
- Conventional societal norms associated with men and women have been diversified, blurring gender boundaries. As a result, stereotypical gender-specific marketing and product development are becoming irrelevant. Traditional brands that use a male or female character, logo, or name may need to review their brand positioning to cater to the trend.
- Millennials and Gen Z are value-conscious and scrutinizing how products or services are tailored to their specific personality or needs.
- Identifying gender-neutral attributes and develop innovations is an important marketing for brands.
Reasons to Buy
- Gain a broader appreciation of the fast-moving consumer goods industry.
- Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.
Summary
This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalDatas TrendSights map. The consumer insight offered throughout the report is drawn from GlobalDatas 2021 Q1 and Q2 global consumer surveys, quarterly surveys designed to capture consumer sentiment as it evolves throughout the year.
New societal norms and a powerful youth-driven cultural movement are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands have started investing in products and services challenging the standard consumption patterns of both genders. Therefore, understanding the Gender Identity trend becomes crucial for brands to build sustainable business strategies.
Scope
- Conventional societal norms associated with men and women have been diversified, blurring gender boundaries. As a result, stereotypical gender-specific marketing and product development are becoming irrelevant. Traditional brands that use a male or female character, logo, or name may need to review their brand positioning to cater to the trend.
- Millennials and Gen Z are value-conscious and scrutinizing how products or services are tailored to their specific personality or needs.
- Identifying gender-neutral attributes and develop innovations is an important marketing for brands.
Reasons to Buy
- Gain a broader appreciation of the fast-moving consumer goods industry.
- Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.
TABLE OF CONTENTS
1. Consumer Behavior Case Study: Gender Identity
Introduction
What?
Why?
Take outs
2. Appendix
RELATED REPORTS
Global Luxury Watches Market- By Product Type (Mechanical, Quartz, and others), By Gender (Men’s watches and Women’s watches), By Distribution Channel (online, departmental stores, Exclusive branded showroom, and Specialist Retailers) and By Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa)- Global forecast from 2020-2027.
Global Luxury Watches Market- By Product Type (Mechanical, Quartz, and others), By Gender (Men-s watches and Women-s watches), By Distribution Channel (online, departmental stores, Exclusive branded showroom, and Specialist Retailers) and By Region (North America, Europe, Asia Pacific, South America, and Middle East & Africa)- Global forecast from 2020-2027. market research report available in single user pdf license with Aarkstore Enterprise at USD 4950
View ReportGlobal Soap Shampoo Bar Market by Hair Type (Dry, Normal, Oily, Fine, Curly, Wavy, Textured, Color & Chemical Treated and Others), By Shampoo Category (Dandruff, Volumizing, Shine Enhancing, Curl Enhancing, Damaged, Color Enhancing and Frizz), By Distribution Channel (Offline(Convenience Stores, Hypermarkets/Supermarkets, Beauty Stores and Others)and Online Retail), By Gender (Men and Women) and By Region (North America, Europe, Asia Pacific, South America, Middle East, and Africa)
Global Soap Shampoo Bar Market market research report available in single user pdf license with Aarkstore Enterprise at USD 4950
View ReportSAMPLE REQUEST
Fill The Form For Sample Request
REVIEWS
