Functional Ingredients in Food and Drinks - Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims

Functional Ingredients in Food and Drinks - Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims

Summary

"Functional Ingredients in Food and Drinks - Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims" uses GlobalDatas 2021 Q2 Consumer Survey to highlight consumer attitudes and innovation opportunities associated with functional ingredients in food and drink formulations.

Consumers are taking a more proactive approach to improving their health through their food and drink choices. However, preferences for natural formulations and minimal ingredients also impact decisions.

Scope

- Consumers are attentive not only to the quality, but also the quantity of ingredients used.
- Functional benefits are among the most appealing ingredient characteristics when purchasing food and drink products.
- Consumers will gravitate towards products formulated with additional ingredients if they serve a clear and credible purpose.

Reasons to Buy

- Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Consumer Survey Insights: Functional Ingredients in Food and Drinks
Introduction
Functional Ingredients in Food and Drinks
Take outs
2. Appendix

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