DP World’s Sports Sponsorship Strategy and the Impact of COVID-19

DP Worlds Sports Sponsorship Strategy and the Impact of COVID-19



Detailed profile of DP Worlds sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope

- Detailed examination of DP Worlds sponsorship portfolio, analysing the brands strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy

- Detailed profile of DP Worlds sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

1. Key Information & Background
1.1 Key information & background
2. Sponsorship Strategy
2.1 DP Worlds three sponsorship pillars
2.2 DP World commits to golf
2.3 DP World evaluating portfolio
2.4 DP Worlds presence in domestic market
2.5 DP World announces first global brand ambassador
2.6 Long-term partnerships the way for DP World
2.7 Geography of European Tour ideal for DP World
3. Biggest Deals & Activations
3.1 Renault Formula 1
3.2 DP World Tour Championships
3.3 Dubai World Cup
3.4 Ian Poulter
4. Sponsorship Timeline
5. Strategy Breakdown
5.1 Sponsorship spend by sport
5.2 DP World deals by annual value
6. COVID-19 Impact
6.1 DP World prepares for the worse as Coronavirus inflicts heavy blow to global trade
6.2 Pandemic impact will likely slow down DP World sponsorship expansion
6.3 First year of Renault sponsorship halted by COVID-19
7. Appendix

DP World’s Sports Sponsorship Strategy and the Impact of COVID-19

DP Worlds Sports Sponsorship Strategy and the Impact of COVID-19Detailed profile of DP Worlds sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategyScope- Detailed

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