ABN AMRO’s Sports Sponsorship Strategy and the Impact of COVID-19

ABN AMROs Sports Sponsorship Strategy and the Impact of COVID-19



Detailed profile of ABN AMROs sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope

- Detailed examination of ABN AMROs sponsorship portfolio, analysing the brands strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy

- Detailed profile of ABN AMROs sport sponsorship strategy

1. Key Information & Background
2. Sponsorship Overview
3. Biggest deals & Activations
3.1 AFC Ajax
3.2 Rotterdam Open
3.3 Euro Hockey League
4. Strategy Breakdown
4.1 Sponsorship spend by sport
4.2 Top active deals by annual value
4.3 Partnership Length
4.4 Contract Length
5. COVID 19 Impact and Response
5.1 ABN AMRO private banking unit registers fall in Q1 profit
5.2 ABN AMRO to continue sponsoring its existing deals
5.3 Setback for ABN AMRO as major events gets postponed
5.4 ABN AMRO to go for expansion with E Sports
6. Appendix

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