Turkey Meat - Market Assessment and Forecasts to 2024

Turkey Meat - Market Assessment and Forecasts to 2024



The Turkish meat sector is led by the chilled raw packaged meat - processed category in value terms while the frozen meat category is expected to register the fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for the distribution of meat in the country. Flexible packaging is the most commonly used pack material in the Turkish meat sector. Yasar Holding A.S., Namet Food and Yildiz Holding AS are the leading players in the country.

This report on the meat sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter) and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, dollar stores, variety stores & general merchandise retailers, department stores, direct sellers and other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, can, film, tray, bag/sachet, tub, stand up pouch, carton - folding, clamshell, specialty container, blister pack and other pack type, closure type for: twist off, film, prize off, plastic tie, screw top, foil and other closure types, primary outer types for: carton - folding, sleeve, bag, shrink wrap.

Scope

- Both per capita consumption and expenditure of meat was lower in Turkey than the global and the regional levels in 2019
- The per capita consumption of chilled raw packaged meat - processed was higher than other meat categories in 2019
- Hypermarkets & supermarkets is the leading channel for the distribution of meat in the country
- Flexible packaging is the leading distribution channel in the Turkish meat sector
- Yasar Holding A.S., Namet Food and Yildiz Holding AS are the leading players in the country.

Reasons to Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Turkey in the global and Eastern Europe markets
Growth analysis of Turkey compared to other leading countries in the Eastern Europe market
PCC and PCE of Turkey compared to global and Eastern Europe market
Part 2: Sector Deep Dive
Turkey meat sector snapshot
Market size analysis
Demand for premium products
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis category: ambient meat
Segment level analysis (in value terms) ambient meat
Segment level analysis (in volume terms) ambient meat
Market size analysis category: chilled raw packaged meat processed
Segment level analysis (in value terms) chilled raw packaged meat processed
Segment level analysis (in volume terms) chilled raw packaged meat processed
Market size analysis category: chilled raw packaged meat whole cuts
Segment level analysis (in value terms) chilled raw packaged meat whole cuts
Segment level analysis (in volume terms) chilled raw packaged meat whole cuts
Market size analysis cooked meats counter
Market size analysis cooked meats packaged
Segment level analysis (in value terms) cooked meats packaged
Segment level analysis (in volume terms) cooked meats packaged
Market size analysis category: fresh meat (counter)
Segment level analysis (in value terms) fresh meat (counter)
Segment level analysis (in volume terms) fresh meat (counter)
Market size analysis category: frozen meat
Segment level analysis (in value terms) frozen meat
Segment level analysis (in volume terms) frozen meat
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value and volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Health & Wellness Analysis
Health & wellness analysis by category
Health & wellness analysis by product attributes
Health & wellness analysis by consumer benefits
Cross category comparison
products with H&W Vs. non H&W claims
Part 7: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 8: City Deep Dive
Market size analysis of top 10 cities
Market size analysis of top 10 cities by category
Leading cities contribution to volume growth
Part 9: Consumergraphics
Demographic analysis
Part 10: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Turkey risk index (GCRI) 2019
Turkey risk analysis compared to global and Eastern Europe markets
Methodology
Definitions
Appendix

List Of Tables


Leading value categories
Fastest growing segments (value), 2019
Cross category comparison by value (2014 2024)
Cross category comparison by volume (2014 2024)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2019
Ambient meat value analysis by segment, 2014 2024
Ambient meat volume analysis by segment, 2014 2024
Chilled raw packaged meat processed value analysis by segment, 2014 2024
Chilled raw packaged meat processed volume analysis by segment, 2014 2024
Chilled raw packaged meat whole cuts value analysis by segment, 2014 2024
Chilled raw packaged meat whole cuts volume analysis by segment, 2014 2024
Cooked meats packaged value analysis by segment, 2014 2024
Cooked meats packaged volume analysis by segment, 2014 2024
Fresh meat (counter) value analysis by segment, 2014 2024
Fresh meat (counter) volume analysis by segment, 2014 2024
Frozen meat value analysis by segment, 2014 2024
Frozen meat volume analysis by segment, 2014 2024
Change in distribution share, 2014 2019
Top five companies share by brand (in value and volume terms) in the meat sector, 2019
Brand shares of top five companies (in value and volume terms) by category, 2019
Category comparison with H&W and non H&W claims, 2014 2024
Volume analysis of top 10 cities by category (million kg), 2018
Performance overview (score: 1 100)
Category data, by segment
Per capita consumption (in kg), 2014 2024
Per capita expenditure (US$), 2014 2024

List Of Figures


Value and volume share of Turkey in the global and Eastern Europe meat sector, 2019 2024
Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Turkey, Eastern Europe, and global, 2014 2024
PCE comparison Turkey, Eastern Europe, and global, 2014 2024
Market size and growth analysis by value and volume, meat sector, 2014 2024
Extent to which consumers are trading up in the meat sector
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, ambient meat category , 2014 2024
Market size and growth analysis by value and volume, chilled raw packaged meat processed category, 2014 2024
Market size and growth analysis by value and volume, chilled raw packaged meat whole cuts category, 2014 2024
Market size and growth analysis by value and volume, cooked meats counter category, 2014 2024
Market size and growth analysis by value and volume, cooked meats packaged category, 2014 2024
Market size and growth analysis by value and volume, fresh meat (counter) category, 2014 2024
Market size and growth analysis by value and volume, frozen meat category, 2014 2024
Share of key distribution channels (in value terms) meat, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value and volume terms) in the meat sector, 2019
Private label penetration by category (in value terms), 2019
Growth analysis, private label and brands, 2014 2019
Category wise consolidation/fragmentation (in value terms) meat , 2019
Prominence of health & wellness claims by category, US$ million, 2019 2024
Contribution of health & wellness by product attributes, US$ million, 2019 2024
Contribution of health & wellness by consumer benefits, US$ million, 2019 2024
Key pack materials in the Turkish meat sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014 2024

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