Pret a Manger - UK Strategies - Coronavirus (COVID-19) Case Study

Pret a Manger - UK Strategies - Coronavirus (COVID-19) Case Study



Although an international chain, its base and the majority of Pret a Manger (Pret) stores are in the UK and in London in particular. The continual development and communication strategies that the company has undertaken in this market have demonstrated both the long-term strategies that foodservice operators need to build on in order to comply with consumer demands and lifestyles but also the short-term engagement opportunities that are vital in maintaining and inspiring a loyal consumer base, especially during the developing coronavirus pandemic.

A range of short-term to long-term initiatives that are key in the direction of foodservice and to navigate through the pandemic.

Scope

- Plant-based trends, sustainability issues and online access and delivery will remain influential and important to consumers.
- The ability to adapt existing product portfolios to new consumption occasions is key.
- Identifying key issues of consumer concern will help manufacturers engage, relate and stay relevant as well as provide a source of genuine consumer support.

Reasons to Buy

- Understand specific consumer trends and a specific company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Covid19 Case Study: Pret a Manger - UK Strategies
Introduction
Analysis and Trends
Key Take-Outs
Appendix

Pret A Manger Holdings Ltd - Strategy, SWOT and Corporate Finance Report

Pret A Manger Holdings Ltd - Strategy, SWOT and Corporate Finance ReportPret A Manger Holdings Ltd - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data

USD 175 View Report

Pret a Manger - UK Strategies - Coronavirus (COVID-19) Case Study

Pret a Manger - UK Strategies - Coronavirus (COVID-19) Case StudyAlthough an international chain, its base and the majority of Pret a Manger (Pret) stores are in the UK and

USD 995 View Report

Pret A Manger Holdings Ltd - Strategy, SWOT and Corporate Finance Report

Pret A Manger Holdings Ltd - Strategy, SWOT and Corporate Finance ReportPret A Manger Holdings Ltd - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data

USD 175 View Report

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