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The United States Haircare - Market Assessment and Forecasts to 2024

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TABLE OF CONTENTS

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The United States Haircare - Market Assessment and Forecasts to 2024

The US haircare sector is led by the shampoo category in both value and volume terms in 2019, while hair loss treatment is expected to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of haircare products in the US. Rigid plastics is the most commonly used pack material in the sector, followed by rigid metal and flexible packaging. L`Oreal S.A., Unilever and Procter & Gamble are the top three companies in the American haircare sector.

This Country Profile report on the Haircare sector in the US provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, dollar stores, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap.

Scope

- Both per capita consumption and per capita expenditure of haircare was higher in the US than in the global and regional levels in 2019
- The per capita consumption of shampoo products was higher than other haircare categories in 2019
- Hypermarkets & supermarkets is the leading distribution channel in the US haircare sector
- Rigid plastics is the most commonly used pack material in the US haircare sector
- Amongst top ten cities, New York is projected to contribute the most towards the volume growth of the US haircare sector during 2018-2023
- Older consumers account for the leading share in the consumption of haircare products in the US

Reasons to Buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
- It also includes economic summary of the country along with labor market and demographic trends.

TABLE OF CONTENTS

Report scope
Executive summary
Part 1: Market Environment
Value and volume share of the US in the global and North America markets
Growth analysis of the US compared to other leading countries in the North America market
PCC and PCE of the US compared to global and North America market
Part 2: Sector Deep Dive
The US haircare sector snapshot
Market size analysis
Demand for value for money products
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis - category: conditioner
Segment level analysis (in value and volume terms) conditioner
Market size analysis - category: hair colorants
Segment level analysis (in value and volume terms) hair colorants
Market size analysis - category: hair loss treatments
Market size analysis - category: perms & relaxers
Segment level analysis (in value and volume terms) perms & relaxers
Market size analysis - category: salon haircare
Market size analysis - category: shampoo
Segment level analysis (in value and volume terms) shampoo
Market size analysis - category: styling agents
Segment level analysis (in value and volume terms) styling agents
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City Deep Dive
Market size analysis of top ten cities
Market size analysis of top ten cities by category
Leading cities contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Part 9: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
The US risk index (GCRI) 2019
The US risk analysis - compared to global and North America markets
Methodology
Definitions
Appendix

List Of Tables

Leading value categories
Fastest growing segments (value), 2019
Cross category comparison by value (2014-2024)
Cross category comparison by volume (2014-2024)
Per capita consumption (by category), the US compared to North America and global levels (in units), 2019
Conditioner - value analysis by segment, 2014-2024
Conditioner - volume analysis by segment, 2014-2024
Hair colorants - value and volume analysis by segment, 2014-2024
Perms & relaxers - value and volume analysis by segment, 2014-2024
Shampoo - value and volume analysis by segment, 2014 2024
Styling agents - value and volume analysis by segment, 2014 2024
Change in distribution share, 2014-2019
Top five companies share by brand (in value terms) in the haircare sector, 2019
Brand shares of top five companies (in value terms) by category, 2019
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2014-2024
Per capita expenditure (the US$), 2014-2024
Haircare sales distribution in the US by category (the US$ million), 2019
Brand share (in value terms) in the haircare sector, 2019
Brand share (in value terms) in the haircare sector, by category, 2019
Pack material (in million pack units), 2014-2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014-2024
Pack types by category (in million pack units), 2019
Closure type (in million pack units), 2014-2024
Closure types by category (in million pack units), 2019
Primary outer type (in million pack units), 2014-2024
Primary outer types by category (in million pack units), 2019
Real GDP and annual growth (%), 2016-2024
Nominal GDP and annual growth (%), 2016-2024
Consumer price inflation (%), 2016-2024
Employed people and unemployment rate (%), 2016-2024
Nominal household final consumption expenditure and annual growth (%), 2016-2024
Population and annual growth (%), 2016-2024
Population by age group (%)
Population by gender (%)
Population by rural urban split (%)

List Of Figures

Value and volume share of the US in the global and North America haircare sector, 2019-2024
The US compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison the US, North America, and global, 2014-2024
PCE comparison - the US, North America, and global, 2014-2024
Market size and growth analysis by value and volume, haircare sector, 2014-2024
Extent to which consumers are down in the haircare sector
Cross - category comparison value growth analysis and category winners and losers
Cross - category comparison volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, conditioner category, 2014-2024
Market size and growth analysis by value and volume, hair colorants category, 2014-2024
Market size and growth analysis by value and volume, hair loss treatments category, 2014-2024
Market size and growth analysis by value and volume, perms & relaxers category, 2014-2024
Market size and growth analysis by value and volume, salon haircare category, 2014-2024
Market size and growth analysis by value and volume, shampoo category, 2014-2024
Market size and growth analysis by value and volume, styling agents category, 2014-2024
Share of key distribution channels (in value terms) haircare, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value terms) in the haircare sector, 2019
Private label penetration by category (in value terms), 2019
Growth analysis, private label and brands, 2014-2019
Category - wise consolidation/fragmentation (in value terms) haircare , 2019
Key pack materials in the American haircare sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the American haircare sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the American haircare sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024
Use of closure type by category (in pack units), 2019
Key primary outer types in the American haircare sector, percentage share of pack units, 2019
Annual growth rate by key primary outer type, 2014-2024
Use of primary outer type by category (in pack units), 2019
Volume growth analysis of top ten cities (million units ), 2013 2018
Volume growth analysis of top ten cities by category (million units), 2018
Leading cities contribution to volume change, 2018-2023
Demographic analysis
Real GDP (the US$ billion) and annual growth (%)
Nominal GDP (the US$ billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in the US$ terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends

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