Opportunities in Americas Haircare Sector

Opportunities in Americas Haircare Sector



The global haircare sector was valued at US$81,156.9 million in 2019 and is expected to grow at a CAGR of 4.1% over 2019-2024. In 2019, the Americas haircare sector, second largest in the world was valued at US$27,727.5 million and is expected to register a CAGR of 3.5%. In volume terms, the sector is expected to grow to 6,753.3 million units in 2024, registering a CAGR of 2.2%. Based on the relative performance of countries on multiple metrics, Argentina, Chile, Mexico and Canada were shortlisted as high-potential countries, primarily due to the significant size of haircare sector, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Americas haircare sector market - L`Oreal S.A. Unilever, Procter & Gamble, Coty, Inc., Revlon, Inc., - accounted for a combined 62.5% value share in 2019. Private labels held 1.7% share of total value sales in the same year. Hypermarkets & supermarkets was the leading distribution channel in the Americas haircare sector, with a total value share of 42.8% in 2019. Rigid plastics was the most commonly used pack material in the Americas haircare sector with a 68.1% market share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Americas haircare sector It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Americas haircare sector, analyzing data from 21 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries Analysis: Indicates changing share of value consumption in the various haircare categories across high-potential countries in the Americas region. It also provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Americas haircare sector in 2019. It covers five distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, convenience stores, eRetailers, and others which includes cash & carries and warehouse clubs, direct sellers, department stores, chemists/pharmacies, Dollar Stores, variety stores & general merchandise retailers, vending machines, and other retailers
- Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Americas haircare sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Executive summary
Part 1: Market Environment
Market size analysis - Americas compared to other regions
Value and volume growth analysis by region
Americas market growth analysis by country
Americas market growth analysis by sector
Part 2: High-Potential Countries Analysis
Methodology- Identifying high potential countries
Top four high-potential countries in Americas
Overview of high-potential countries in Americas
Growth contribution analysis by country
Value share analysis of different sectors in cosmetics & toiletries industry
Change in consumption levels by country and sector
Per capita consumption analysis
Per capita expenditure analysis
Part 3: Country Deep Dive
Overview of Argentine haircare sector
Demographic analysis - Argentina
Market size analysis of top two cities
Market size analysis of top two cities by categories
Top two cities contribution to volume growth
Key trends in the Argentine haircare sector
Overview of the Chilean haircare sector
Demographic analysis - Chile
Market size analysis of top 3 cities
Market size analysis of top 3 cities by sectors
Top 3 cities contribution to volume growth
Key trends in Chilean haircare sector
Overview of Mexican haircare sector
Demographic analysis - Mexico
Market size analysis of top 10 cities
Market size analysis of top 10 cities by sectors
Top 10 cities contribution to volume growth
Key trends in the Mexican haircare sector
Overview of Canadian haircare sector
Demographic analysis - Canada
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Key trends the Canadian haircare sector
Part 4: Success Stories
About case studies
Case study: Maui Mositure Curl Quench + Coconut Oil
Case study: LOral Colorista Semi-Permanent Hair Color
Case Study: TRESemm-Between Washes Volumizing Dry Shampoo
Part 5: Competitive Environment
Leading companies share in the Americas haircare sector
Brand share analysis of top 5 companies
Leading companies in the Americas haircare sector
Leading brands in the Americas haircare sector
Private label penetration in the Americas haircare sector
Part 6: Distribution Analysis
Leading distribution channels by country
Leading distribution channels by industry (1/2)
Leading distribution channels by industry (2/2)
Part 7: Packaging Analysis
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type
Part 8: Challenges and Future Outlook
Key challenges in the Americas haircare sector
Future outlook of the Americas haircare sector
Appendix
Definitions
About GlobalData

List Of Tables


Regional comparison: Market size, growth, and per capita analysis, 2019-2024
Overview of high-potential countries in the Americas
Value share of haircare sector as a proportion of cosmetics & toiletries by country, 2019
Change in consumption of category within haircare (value terms), by country, 2019-2024
Top 5 companies share by brand (in value terms) in the Americas haircare sector, 2019
Private Label penetration (in value terms) in haircare sector, 2019
Leading Distribution Channels in Americas by Country, 2019
Leading Distribution Channels in the Americas by Category, 2019

List Of Figures


Annual value growth analysis by region, 2019-2024
Annual volume growth analysis by region, 2019-2024
Category volume growth analysis of countries compared to regional average growth
Country value size and CAGR analysis grid based on regional average
Value and volume growth analysis by category in the Americas, 2019-2024
Country-level contribution to the growth of conditioner category in the Americas, 2019-2024
Country-level contribution to the growth of hair colorant category in the Americas, 2019-2024
Country-level contribution to the growth hair loss treatment category in the Americas, 2019-2024
Country-level contribution to the growth of perms & relaxers category in the Americas, 2019-2024
Country-level contribution to the growth of salon haircare category in the Americas, 2019-2024
Country-level contribution to the growth of shampoo category in the Americas, 2019-2024
Country-level contribution to the growth of styling agent category in the Americas, 2019-2024
Per Capita Consumption by category in the Americas by Country, 2019
Per Capita Expenditure by category in the Americas by Country, 2019
Argentina: category share
Demographic analysis* - Argentina
Market size analysis of top two cities
Market size analysis of top two cities by categories
Top two cities contribution to volume growth
Chile: category share
Demographic analysis* - Chile
Market size analysis of top three cities
Market size analysis of top three cities by categories
Top three cities contribution to volume growth
Mexico: category share
Demographic analysis* - Mexico
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Canada: category share
Demographic analysis* - Canada
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Leading companies in the Americas haircare sector by value sales (% share), 2019
Leading companies in the Americas haircare sector by value sales (US$ Million), 2019
Leading Brands (including Private label) in the Americas haircare sector by value sales (US$ Million), 2019
Growth analysis by key pack material and pack type
Growth analysis by closure type and outers

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