Impact on Consumer Behavior in Europe: COVID-19 Survey Snapshot - Week 4
It is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic.
The sample size is 500 respondents per country, per week. The four countries in scope for Europe are Germany, Italy, Sweden, and the UK. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers lifestyle and activities. This report summarizes the key findings from responses in week 3.
Key Highlights
- Of the four countries surveyed, respondents in the UK are still the most concerned about the outbreak of coronavirus. 53% of respondents in the UK said they were extremely concerned (3% increase from week 3) while in Sweden, the same response came from just 18%, which is a 3% decrease from the week 3 survey.
- 43% of Swedish respondents now state that they are spending the same time reading online reviews and blogs about products and trends.
- Domestic tourism in Germany may be a real possibility in the coming months as restrictions on movement in Germany are beginning to be relaxed. However, In Germany, Foreign Minister Heiko Maas has recently warned that it would not be "responsible" to have a "normal vacation season this summer.
Scope
- This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Germany, Italy, Sweden and the UK.
- It summarizes key findings from the survey s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
Reasons to Buy
- Gain access to primary survey data results.
- Understand how the coronavirus pandemic is changing consumer attitudes.
- Assess how you can adapt your business plans and strategies to better meet these changing needs.
COVID-19 Impact on Consumer Behavior -Europe Week 4
Italians now have a positive outlook on the future as its infection rate has been decreasing
Italians are most conscious of price, Swedes are often influenced by familiarity
Italian travelers have been hit the hardest by travel cancellations
Social media usage is up, especially in Italy
German consumers may be less concerned about reviews as its infection rate is under control
Italians have high levels of trust in local goods, domestic tourism stands to benefit
About the Survey
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