COVID-19 Impact on Luigi Lavazza

COVID-19 Impact on Luigi Lavazza



COVID-19 Impact on Luigi Lavazza July 10th, 2020 based on market analysis and brand diversification by industry and geography

Although Lavazza is a strong brand name in the coffee market globally, there are several negative factors that are bound to adversely impact the business of the company. Italy, the home country of the company, has been one of worst-affected countries by the disease, which has placed Lavazza in a relatively vulnerable position. However, coffee is one of the essential commodities for many of consumers, and there will be steady demand, thus, this Italian coffee brand with a strong brand portfolio may have some resilience to ride out the crisis.

Scope

- Luigi Lavazza has strong brand presence in the European coffee market, but COVID-19 will have ill-effects on its brand sales
- Western Europe, which still grapples with the COVID-19 pandemic, creates some uncertainty around the companys sales
- The impact of COVID-19 is inevitable despite relatively favorable conditions to hot drinks in some regions, mainly North America
- Lavazzas hot coffee business may further affect overall sales due to slow progress in coffee harvesting

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COVID-19 Impact Analysis on Luigi Lavazza - Key findings as of 10th July, 2020
Geographic spread analysis - COVID-19 vs Lavazzas Brand Sales
Geographic spread and portfolio analysis - COVID-19 vs Lavazzas Brand Sales
The impact of COVID-19 on Luigi Lavazzas regional sectors
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