COVID-19 Impact on Bitburger

COVID-19 Impact on Bitburger



COVID-19 Impact on Bitburger July 9, 2020 based on market analysis and brand diversification by industry and geography.

Bitburger will witness a decline in its overall sales due to the COVID-19 outbreak and the resulting slowdown in the West European economy. The company needs to update its strategies to minimize losses, with a focus on how to leverage its non-alcoholic beverage categories and start to maximize its geographical presence.

Scope

- Closure of restaurants and bars may well significantly impact Bitburgers overall sales
- Owing to economic uncertainty and its concentration in Germany, Bitburgers sales are likely to see substantial decline in 2020 - Companys over-reliance on Western Europe, especially Germany, will result in heavy losses

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COVID-19 impact analysis on Bitburger - key findings as of 9th July, 2020
Geographic spread analysis - COVID-19 vs Bitburgers brand sales
The impact of COVID-19 on Bitburgers regional sectors
Bitburgers 2020 exposure: brand sales (volume) by region and industry vs regional impact levels
Alcoholic beverages exposure: brand sales (volume) by region and category vs regional impact levels
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