Opportunities in the Eastern Europe Make-Up Sector

Opportunities in the Eastern Europe Make-Up Sector



The Eastern Europe make-up sector was valued at US$3,181.4 million in 2019, led by improving the economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Direct sellers were the leading distribution channel for the Eastern Europe make-up sector, while rigid plastics were the most commonly used pack material in Eastern Europe make-up sector, accounting for 71% of the volume share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Make-Up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe make-up sector, analyzing data from 20 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Eastern Europe region. It also provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe make-up sector in 2019. It covers five distribution channels: direct sellers, health & beauty stores, parapharmacies/drugstores, hypermarkets & supermarkets, department stores, and others, which includes eRetailers, cash & carries and warehouse clubs, convenience stores, chemists/pharmacies, Dollar Stores, variety stores & general merchandise retailers, vending machines and other retailers
- Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe make-up sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Executive summary
Part 1: Market Environment
Market size analysis - Eastern Europe compared to other regions
Value and volume growth analysis by region
Eastern Europe market growth analysis by country
Eastern Europe market growth analysis by category
Part 2: High-Potential Countries Analysis
Methodology- Identifying high potential countries
Top four high-potential countries in Eastern Europe
Overview of high-potential countries in Eastern Europe
Growth contribution analysis by country (1/2)
Growth contribution analysis by country (2/2)
Value share analysis of make-up compared to other food sectors
Change in consumption levels by country and category
Per capita consumption analysis
Per capita expenditure analysis
Part 3: Country Deep Dive
Overview of Turkish make-up sector
Demographic analysis - Turkey
Market size analysis of top three cities
Market size analysis of top three cities by categories
Top 3 cities contribution to volume growth
Key trends in the Turkish make-up sector
Overview of the Polish make-up sector
Demographic analysis - Poland
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Key trends in Polish make-up sector
Overview of Russian make-up sector
Demographic analysis - Russia
Market size analysis of top two cities
Market size analysis of top two cities by categories
Top two cities contribution to volume growth
Key trends in the Russian make-up sector
Overview of Ukrainian make-up sector
Demographic analysis - Ukraine
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Key trends the Ukrainian in make-up sector
Part 4: Success Stories
About case studies
Case study: Eveline Cosmetics
Case study: Markwins Beauty Brands, Inc.
Case Study: Primark
Part 5: Competitive Environment
Leading companies share in the Eastern Europe make-up sector
Brand share analysis of top five companies
Leading companies in the Eastern Europe make-up sector
Leading brands in the Eastern Europe make-up Sector
Private label penetration in the Eastern Europe make-up sector
Part 6: Distribution Analysis
Leading distribution channels by country
Leading distribution channels by category (1/2)
Leading distribution channels by category (2/2)
Part 7: Packaging Analysis
Growth analysis by key pack material and pack type
Growth analysis by closure type and primary outer type
Part 8: Challenges and Future Outlook
Key challenges in the Eastern Europe make-up sector
Future outlook of the Eastern Europe make-up sector
Appendix
Definitions
About GlobalData

List Of Tables


Regional comparison: Market size, growth, and per capita analysis, 2019-2024
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Eastern Europe - Overview
Share of make-up compared to other cosmetics & toiletries sectors
Change in consumption levels by country and make-up categories
Turkey key category value share, 2019
Poland key category value share, 2019
Russia key category value share, 2019
Ukraine key category value share, 2019
Company and brand share analysis
Private Label penetration (in value terms) in the make-up sector, 2019
Leading distribution channels in Eastern Europe by countries by value (US$), 2019
Leading distribution channels in Eastern Europe region by categories, 2019

List Of Figures


Annual value growth analysis by region, 2019-2024
Annual volume growth analysis by region, 2019-2024
Category volume growth analysis of countries compared to regional average growth
Country value size and CAGR analysis grid based on regional average
Value and volume growth analysis by category in Eastern Europe, 2019-2024
Country-level contribution to the growth of body care category in Eastern Europe, 2019-2024
Country-level contribution to the growth of depilatories category in Eastern Europe, 2019-2024
Country-level contribution to the growth of facial care category in Eastern Europe, 2019-2024
Country-level contribution to the growth of hand care category in Eastern Europe, 2019-2024
Per Capita Consumption by category in Eastern Europe by Country, 2019
Per Capita Expenditure by category in Eastern Europe by Country, 2019
Turkey: category share
Demographic analysis* - Turkey
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Poland: category share
Demographic analysis* - Poland
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Russia: category share
Demographic analysis* - Russia
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Ukraine: category share
Demographic analysis* - Ukraine
Market size analysis of top 10 cities
Market size analysis of top 10 cities by categories
Top 10 cities contribution to volume growth
Leading companies in Eastern Europe make-up sector by value sales (% share), 2019
Leading companies in Eastern Europe make-up sector by value sales (US$ Million), 2019
Leading Brands (including Private label) in Eastern Europe make-up sector by value sales (US$ Million), 2019
Growth analysis by key pack material and pack type
Growth analysis by closure type and outers

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