Paper Boat: Success Case Study

Paper Boat: Success Case Study



Paper Boat, marketed by Hector Beverages, offers branded traditional Indian drinks. With the tag line “drinks and memories,” the brand connects different traditional Indian flavors with childhood memories. It has had a positive reception among Indian consumers.

Capitalizing on customer nostalgia by leveraging local flavors and a quirky marketing strategy.

Scope

- Paper Boat adopted a "blue ocean strategy," creating a niche category by branding traditional Indian drinks.
- It capitalizes on nostalgia by leveraging ethnic flavors and a quirky marketing strategy.
- Partnerships with food manufacturers with large distribution network have enhanced Paper Boat’s product reach.
- Attractive packaging enhances visual identity and helps to achieve product differentiation.
- Marketing strategies should be build around the principle “the product is the hero.”

Reasons to Buy


- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

 


Introduction
What?
Why?
Take-Outs
Appendix

 


Paper Boat: Success Case Study

Paper Boat: Success Case Study market research report available in single user pdf license with Aarkstore Enterprise at USD 995

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Global Toilet paper Market- By Type (One Layer, Two Layer, Ultra and Others) By Material (Fresh leaves, Recyclable paper and Others), By distribution (Online, Offline),By End-user (Restaurants, Schools, Hospitals, Household Purpose, Others) and By Region (North America, Europe, Asia Pacific, South America, Middle East, & Africa)- Global forecast from 2020-2027.

Global Toilet paper Market- By Type (One Layer, Two Layer, Ultra and Others) By Material (Fresh leaves, Recyclable paper and Others), By distribution (Online, Offline),By End-user (Restaurants, Schools, Hospitals, Household Purpose, Others) and By Region (North America, Europe, Asia Pacific, South America, Middle East, & Africa)- Global forecast from 2020-2027. market research report available in single user pdf license with Aarkstore Enterprise at USD 4950

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