Impact on Consumer Behavior in Asia-Pacific: COVID-19 Survey Snapshot - Week 4

Impact on Consumer Behavior in Asia-Pacific: COVID-19 Survey Snapshot - Week 4



It is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic.

The sample size is 500 respondents per country, per week. The three countries in scope for Asia-Pacific are Australia, China and India. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers lifestyle and activities. This report summarizes the key findings from responses in week 4.

Key Highlights

- Of the three countries surveyed, respondents in India remain by far the most concerned about the outbreak of coronavirus. 82% of respondents in India said they were extremely concerned, which represented no change on week 3s results.
- Indians responses show that over 50% of those asked (59%) are spending more time on social media than they were prior to the pandemic. Of these, 24% said they are spending significantly more time browsing social media
- Chinese respondents are clearly receptive to domestic tourism campaigns, given their liking for local products, which far outstrips trust for goods from elsewhere. This form of tourism is already showing early signs of recovery as domestic restrictions are eased and pent up demand is satisfied.

Scope

- This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Australia, India, and China.
- It summarizes key findings from the survey s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.

Reasons to Buy

- Gain access to primary survey data results.
- Understand how the coronavirus pandemic is changing consumer attitudes.
- Assess how you can adapt your business plans and strategies to better meet these changing needs.

COVID-19 Impact on Consumer Behavior -Asia-Pacific Week 4
Indians remain most concern, slight increase in concern in Australia and China
Importance of familiarity and trust increasing in all three markets
International and domestic travel plans have been affected similarly
Social media usage is up markedly in China and India
Online reviews and blogs increasingly important in China and India, less so in Australia
Many people have stopped visiting fine dining restaurants altogether
Fast food/casual restaurants suffering from lower visitation
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