Malaysia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Malaysia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Summary

Malaysia Baby Food, 2021 Update is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Malaysia market.

The number of live births in Malaysia has declined sharply over the last five years, resulting in a baby population 4.3% lower in 2020 than in 2014. Moreover, both the crude birth rate and fertility rate have declined over the same period. The COVID-19 outbreak has intensified the economic distresses and the country reported a GDP decline of 5.2% in 2020. Overall growth in value terms has been good in recent years registering a CAGR of 9.09% during 2014-2020. Also, volume sales were up in 2020, with the sector increasing at a CAGR of 0.30% during 2014-2020. Baby milks remained the largest category in value and volume terms, accounting for over 90% share, followed by cereals. Danone Group, Nestl, and Friesland Campina are the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in the milks category. Hypermarkets & supermarkets represent the leading distribution channel in the Malaysian baby food sector, with over 60% value share in 2020. GlobalData estimates that the number of live births will continue to fall, hampering baby food sales. Based on these assumptions, the market for baby food in Malaysia is expected to show a marginal volume growth, registering a CAGR of 0.13% during 2020-2026.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- The baby milks category grew from RM1,409.7 million (US$430.7 million) in 2014 to RM2,408.6 million (US$573.3 million) in 2020, registering a CAGR of 9.34%. Baby milks accounted for a very high share of the overall baby food sector, amounting to 93% in value terms in 2020, and there is no sign of this dominance waning
- Per capita consumption of cereals has increased by 5% from 2014 to 2020. The average intake per baby (aged upto three years) stood at 2 kg in 2020, compared to 1.9 kg in 2014
- Per capita consumption of baby meals among babies (aged 0-3 years) stood at 0.34 kg in 2020, up from 0.29 kg in 2014
- The baby finger foods category grew from RM6.9 million (US$2.1 million) in 2014 to RM7.9 million (US$1.9 million) in 2020, registering a CAGR of 2.33%

Reasons to Buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Introduction
Executive summary
Market Environment
Value and volume growth analysis by region
Growth analysis of Malaysia compared to other leading countries in the Asia Pacific market
PCC and PCE of Malaysia compared to global and Eastern Europe markets
Background
Births
The consumer
Socio demographic trends
Working women
Breastfeeding trends
Regulations
Overview
Malaysia baby food sector snapshot
Market size analysis
Manufacturer Shares
Category Analysis
Baby milks
Baby cereals & dry meals
Baby meals
Baby drinks
Production and trade
Imports
Exports
Distribution
Channel share analysis
Baby food retailing
Economic background
GDP growth and inflation
Malaysia macroeconomic analysis
Prospects and Forecasts
Population growth
Birth & population projections
Malaysia baby food sector snapshot
Impact of COVID 19
Consumer attitude
Definition
Appendix
Summary methodology
About GlobalData

List Of Tables

List of Tables
Birth & population trends, 2008-2020
Live births by state, 2010, 2016, 2018-2019
Live births, by ethnic group, 2015-2019
Mean monthly household income by income group & ethnic group, 2012, 2014, 2016 & 2019
Number of women of childbearing age by age group, 2019
Live births by age of mother, 2012, 2015-2019
Female employment trends, 2012-2020
Female labor force participation rate by age, 2018-2020
Breastfeeding habits, 2006 and 2016
Breastfeeding habits, 2016
Baby feeding habits, 2016
Baby feeding habits, 20 23 months, 2016
Median duration of breastfeeding, 2016
Leading categories (value), 2020
Leading categories (value), 2020
Baby food: manufacturer shares, % value & volume, 2014-2020
Baby food: manufacturer shares by category, %, 2020
Baby milks: facings by pack size, 2021
Baby milks: brand price positioning analysis, 2021
Baby milks: manufacturer shares, % value & volume, 2014-2020
Baby cereals: facings by pack size, 2021
Baby cereals: brand price positioning analysis, 2021
Baby cereals & dry meals: manufacturer shares, % value & volume, 2014-2020
Baby meals: facings by pack size, 2021
Baby meals: brand price positioning analysis, 2021
Baby meals: manufacturer shares, % value & volume, 2014-2020
Baby finger foods: facings by pack size, 2021
Baby finger foods: brand price positioning analysis, 2021
Baby finger foods: manufacturer shares, % value & volume, 2014-2020
Baby milks & cereals: trends in imports, 2013 2019
Imports of baby milks & cereals by country of origin, 2017-2019
Other baby food : trends in imports, 2013 2019
Imports of other baby food by country of origin, 2017-2019
Baby milks & cereals: trends in exports, 2013 2019
Exports of baby milks & cereals by country of destination, 2017-2019
Other baby food: trends in exports, 2013 2019
Exports of other baby food by country of destination, 2017-2019
Change in distribution share, 2014 2019
Baby food: sales by outlet type, % value, 2014-2020
Baby food: sales by type of food & outlet type, % value, 2020
Birth & population projections, 2014 2026
Leading categories (value), 2020
Baby food: category growth, 2020-2026
Definitions category
Definitions terminology
Baby population, number of babies 000, 2008 2026
Baby food: market value, current prices, 2014-2020
Baby food: market value, constant prices, 2014-2020
Baby food: market value, US$ million, 2014-2020
Baby food: market volume, million kg, 2014-2020

List Of Figures

List of Figures
Value and volume share of Malaysia in the global and Asia Pacific baby food sector, 2019-2024
Malaysia compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Malaysia, Asia Pacific, and global, 2014-2024
PCC comparison Malaysia, Asia Pacific, and global, 2014-2024
Baby food: sector size (value), 2014-2020
Baby food: sector size (volume), 2014-2020
Market size and growth analysis by value and volume, baby food sector, 2014-2026
Baby food: manufacturer shares, value %, 2020
Baby food: manufacturer shares, volume %, 2020
Baby food: manufacturer shares by category, % value, 2020
Market size and growth analysis by value and volume, baby milks category, 2014-2026
Baby milks: per capita expenditure & consumption, 2014-2020
Baby milks: per capita expenditure & consumption by age group, 2014-2020
Baby milks: segmentation, value and volume, 2014-2020
Leading companies (in value and volume terms) in the baby milk category, 2020
Market size and growth analysis by value and volume, baby cereals category, 2014-2026
Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
Leading companies (in value and volume terms) in the baby cereals category, 2020
Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
Baby meals: per capita expenditure & consumption, 2014-2020
Leading companies (in value and volume terms) in the baby wet meals category, 2020
Market size and growth analysis by value and volume, baby finger foods category, 2014-2026
Baby finger foods: per capita expenditure & consumption, 2014-2020
Leading companies (in value and volume terms) in the baby finger foods category, 2020
Share of key distribution channels (in value terms) baby food, 2020
Key distribution channel share by category (in value terms), 2020
GDP at current prices (RM billion)
Real GDP growth rate (%) (2013 2026)
Consumer price inflation (%) (2013 2026)
Unemployment rate
Live births
Baby population
Total population
Crude birth rate
Sector forecast (value) & (volume)
Per capita expenditure, 2019
Per capita consumption, 2019

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