India Herbals Products Market, By Category (Personal Care & Cosmetics and Healthcare), By Distribution Channel (Traditional & Departmental Stores, Supermarkets/Hypermarkets, Online, and Others), By Region, Competition, Forecast & Opportunities, 2024

India herbal products market is projected to grow at a CAGR of 18% during 2019 - 2024. The herbal products market in India is growing due to the rising awareness about the side effects of chemical formulations and health benefits of herbal supplements over artificial ones. Moreover, in India, the consumer preference is shifting towards safe, natural and luxurious products due to increasing disposable income and rising popularity of plant-based ingredients.

The herbal products market is categorized into Personal Care & Cosmetics products and Healthcare products, among which Personal Care & Cosmetics products segment is expected to grow at a higher pace than Healthcare products throughout the forecast period. The Personal Care & Cosmetics products category holds the majority share on account of their huge popularity. Additionally, due to the popularity of plant-based ingredients used in herbal Personal Care & Cosmetics products, like Patanjali’s and Himalaya’s soap-free face wash, rosewater toner by Dabur and Lotus, luxury personal care & cosmetic products by Forest Essentials, etc., this category has been witnessing significant growth throughout the historical period and is anticipated to maintain its dominance during the forecast period as well.
South India dominated the country’s herbal products market in 2018, and the region is expected to maintain its dominance during the forecast period. Some of the major players operating in India herbal products market are Patanjali Ayurveda Ltd, Dabur Limited, The Himalaya Drug Company, Amway, Lotus Herbals Private Limited, and others.

Years considered for this report:

Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020–2024

Objective of the Study:

• To analyze and forecast the market size of India herbal products market
• To classify and forecast India herbal products market based on category, by distribution channel, regional distribution, and company.
• To identify drivers and challenges for India herbal products market
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India herbal products market
• To conduct pricing analysis for India herbal products market
• To identify and analyze the profile of leading players involved in India herbal products market

It performed both primary as well as exhaustive secondary research for this study. Initially, It sourced a list of manufacturers across the globe. Subsequently, It conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, It could include the manufacturers which could not be identified due to the limitations of secondary research. It analyzed the service offerings, distribution channels and presence of all major manufacturers across the globe.
It calculated the market size of India herbal products market using a bottom-up approach, wherein data for various applications across various end-user segments was recorded and forecast for the future years. It sourced these values from the industry experts and company representatives and externally validated